UPDATE—July 12, 2022: Great news! Through Amazon Prime Day 2022, the NuFace Mini is discounted by 30% off, which just so happens to be the steepest discount we’ve ever seen on this buzzy gadget.

It’s not every day you can score a top-rated facial device for less, so now’s the time to jump if you’ve been on the fence about paying full price. And for more deals worth your coin, shop the latest and greatest markdowns across Amazon Prime Day 2022, including fashion, beauty, books, and under-$100 deals that are bringing the heat.

ORIGINAL STORY—August 10, 2020

Let’s start with the obvious: The NuFace Mini is not exactly a new device. Sure, I’d heard of it and read all the glowing NuFace reviews on the internet. But I’m one of those people who try something cool a few times and then eventually bury it in the graveyard under the sink, where it enters the afterlife alongside a facial cleansing brush, five body brushes, a tooth-whitening system, a dermaroller, and all of their respective cords.

Under lockdown, though, skin-care devices have had something of a revival. Have you heard of that one study that found people would rather give themselves electric shocks than be left alone with their thoughts? I’ve been feeling like that, but for my face. And while I’m not saying that I can’t sit still for 20 minutes, it has been a long 18 months. What else do I have to do besides electrocute myself to perfection?

How does NuFace work?

Fortunately, the NuFace doesn’t actually feel like an electric shock. Rather, it uses gentle microcurrent technology to offer legitimate skin benefits. “Microcurrent units stimulate muscles and tighten skin, giving a lifted effect to brows, eyes, jawline, cheeks, and neck,” says Francesca Fusco, M.D., an assistant clinical professor of dermatology at Mount Sinai in New York City, who’s not affiliated with the brand. “It stimulates collagen, circulation, and wound healing.”

The initial investment is large—at $209, it’s not exactly cheap. However, when you consider the payoff of actually using it versus getting procedures done down the road (injectables, lasers, that sort of thing), the cost doesn’t seem so steep. However, you’ll also need a NuFace gel primer to make it worthwhile (more on that later), so keep that in mind.

Back to the NuFace. I had some specific goals in mind: I wanted to keep my forehead smooth, tighten my jawline, and lift my cheeks enough that my smile lines disappeared. That’s a tall order for a noninvasive skin-care device—and one that is supposedly painless, no less. Still, when I was first learning how to use NuFace, I was pretty skittish about the potential discomfort, as I’d read about heat and tingling in some of the NuFace reviews I’d come across. And since I once passed out at the sound of a nurse unwrapping an IV…let’s just say my pain threshold is very low.

How do you use the NuFace?

The first few times I tried it, I followed the instructions for NuFace found on the included pamphlet to the letter: three glides on one side of my neck three times, three glides on one cheek three times, three swipes up one side of my forehead three times—then repeat it all on the other side of your face. Each swipe lasts a few seconds and ends in an automated beep.

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