Burberry’s chief creative enlists the famed photography duo to capture the power of community as models proclaim their individuality.
Burberry’s chief creative enlists the famed photography duo to capture the power of community as models proclaim their individuality.
Harnessing the power of self-expression to forge an energy of togetherness, Burberry reveals its latest Autumn/Winter 2022 campaign. Spotlighting the collection’s themes of belonging under the LA sun, models are captured in an individualist state through bold images and film. Shot by photography duo and friends of the design house Inez and Vinoodh (and VMAN48 and V132 photographers), Burberry’s Chief Creative Officer Riccardo Tisci enlists the pair to deepen his avant-garde approach to the house. Stylist Lotta Volkova brings definition and an enlivened perspective to the attitudes expressed throughout the collections.
Elevated studio shots for the womenswear collection and candid outdoors shots for the menswear collection unite to present a daring recombination of distinct Burberry codes and a fresh proposition for the future. Building upon the house’s codes of duality, the campaign catapults into a study of dissecting different identities.
Across womenswear, waxed cotton coats and field jackets are presented alongside vintage-inspired floral lace corset tops in candy pink and red with matching pleated skirts, black leather bodysuits, and skirts. In tandem with the campaign is the renowned Lola bag, celebrating the brand’s heritage and its founder, Thomas Burberry. Presenting a playful twist on tradition, the classic women’s trench is recreated as a voluminous strapless gown with signature details, whilst car coats are enlivened with chain-link elements.
For menswear, a hooded duffle coat in dark umber is reconstructed with exaggerated leather straps and trims, whilst tailored high-waisted trousers are layered over polo shirts, and cotton poplin shirts are coupled with floor-grazing skirts in diamond-quilted fabrics.
In a modern reinterpretation of the Equestrian Knight Design – a symbol of our community spirit revived from the Burberry archive and highlighted throughout the collections – the campaign features members of The Compton Cowboys, a Black-owned LA-based non-profit organization. In conjunction with their partnership, Burberry will provide a donation to support the organization’s mission to uplift local African-American communities by combating stereotypes and building lasting skills through equestrianism and a connection to the outdoors.
