System, the bi-annaul fashion title launched in 2013, is setting its sights on the beauty industry with the launch of a new sister publication, System Beauty.
The launch is part of a larger strategy to evolve System from a singular print product into a broader media brand, which is being spearheaded by Mike Obenson, who took over as CEO and publishing director of the print magazine in 2020. Further strategy developments are set to be announced next year, the publication said.
Designer Michèle Lamy stars on the cover of the inaugural issue, photographed by Juergen Teller. In an accompanying spread, she’s pictured alongside Kim Kardashian, Instagram duo Fecal Matter and artist Anselm Kiefer. Those featured elsewhere in the issue include Hermès’s Pierre Hardy, Chanel creative partner and makeup artist Valentina Li; Makeup artist Isamaya Ffrench; hair stylist Cyndia Harvey; and Dior Makeup’s creative and image director Peter Philips.
System Beauty will be published biannually, with issue one set to hit newsstands on Dec. 9.
