With that, Beyoncé goes on to share that she prefers to blow dry her “hair on medium heat instead of high” (which is, indeed, recommended for optimal hair health). “I try to stay away from as much heat as possible,” she says, noting that she’s consistently chosen color and hair dye over “perms and relaxers,” which helped maintain her hair’s health over time.
According to Beyoncé, her hair has grown longer than ever before since using Cécred. “It’s never grown so long, never been so moisturized, and I’ve managed to keep my texture and my curls even with my hair so blonde and my hair is flourishing,” she said, then asked: “Is it Cécred? Is it Cécred?”
Obviously, we’re taking notes: As Beyoncé noted in her caption, “maintaining 25 years of blonde on natural hair” is no easy feat. “It’s the hardest to keep color-treated hair healthy and strong,” she admitted, then added: “But Cécred is here. All quality, with NO shortcuts.”
Considering the fact that she just released a brand new album, it’s safe to say Beyoncé is not one to take shortcuts. In February, she opened up about growing up in her mother Tina Knowles’s hair salon, as well as her “deeply personal” hair care journey.
“I have many beautiful memories attached to my hair,” Beyoncé told Essence. “The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis—these moments have been sacred to me.” And now, they’re sacred to her devoted fans, too.
Danielle Sinay is the associate beauty editor at Glamour. Follow her on Instagram @daniellesinay.
