Scales and proportions are on the mind of LOEWE’s creative director Jonathan Anderson of late: big and small, high and low; points of view defining perceptions, and perceptions drawing silhouettes.
The Fall Winter 2024 precollection campaign extends this play of ratios from clothes-making to image-making.
Shot amongst the miniaturized scenarios of Bekonscot Model Village, the world’s oldest original model village, built in 1929, it features a varied cast of artists and creatives: the ever-evolving community that gathers around LOEWE, which this season features Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake, as well as a special guest appearance by Jonathan Anderson’s nephew, Alfie Anderson.
Photographed once again by Juergen Teller, the campaign reiterates Teller’s unapologetic way to see LOEWE: at once raw and amusing, direct and introspective, with a sense of hyperbole and a sculptural approach to poses.
Lesley Manville recently wore the Loewe “Post It Note” dress in red to the 2024 BAFTA Television Awards.
Between the Met Gala and The Fashion Awards, Dan Levy regularly hits the red carpet in Loewe.
Kit Connor was the first to wear the Loewe Spring 2024 polo sweater and high waisted jeans on the red carpet, before it became a popular menswear look.
Since Sophie Wilde has come to our attention, she has been seen wearing Loewe most of the time.
Archie Madekwe recently wore a Loewe Spring 2024 sparkling blazer to the BAFTAs.
Alison Oliver’s moments in Loewe this year were seen at the Critics’ Choice Awards and the BAFTAs.
Courtesy of Loewe
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