11 Watches To Master A Very Demure, Very Cutesy Wrist This Fall

A new word might’ve entered your vocabulary over the past week, and that word might just be demure. Do people keep telling you you’re acting very mindful or cutesy? Are you left thinking, “why does everyone keep saying this to me?” Well, let us solve that riddle for you. Thanks to the overnight oracle that is the TikTok creator, Jools Lebron, this demure daydream we’re currently undergoing comes as the user took to the channel to explain how to arrive in the workspace in a low-key, modest fashion.

With summer breathing its final days, and with that, the farewell to BRAT summer, the cultural interlocutors of the internet are bidding farewell to the Braticisms and hello to Demure Fall (Demure Autumn just doesn’t have the same ring to it). As the shelf-life of this latest internet sensation shows no signs of slowing down, and there’s never an expiry date on demurity, discover some cutesy candies to add to your grail list for the season ahead. “See how I come to work? Very demure,” shares Lebron. You’ll be sure to say just that with one of these mindful movements on your wrist.

No doubt you’ve Googled ‘define Demure’ at some stage or other this past week. And you’ll find the definition right here with Chaumet’s Joséphine Aigrette watch, a rose-gold emblem of tackling everyday with grace and decorum.

Putting the C in cutesy, TAG Heuer’s all-new Carrera is the perfect addition to any wrist, in a confident two-tone symphony. A heritage icon in the Swiss watchmaker’s catalogue, it proves you’re mindful of history, while embracing a cute and contemporary riff on an icon from yesteryear.

In its origins, the demure phenomenon might’ve been about dressing during the working day, but demurity doesn’t have to diminish when the night calls. Case in point with Montblanc’s Bohème Day & Night 34mm offering, bringing the elegance of a sunbrushed silver-white dial with diamond indexes to the wrist. Ever so earnest.

Ushering in the autumn season means embracing the warm tones that September to November promise. Muted pantones at the ready people, look no further than Gerald Charles’ Maestro 2.0 Ultra-Thin in a serene shade of chocolate brown. A very mindful nod to independent watchmaking. Aura points all around.

Ok fine, we said demure fall, and while the colour palette of the autumn season doesn’t exactly scream pink, remember that it’s important to be a little cutesy, too. Thank you Zenith for the endearing proposal of the Defy Skyline. Pitched in 36mm of baby-pink brilliance, let this little number peep out from your blazer sleeve in the office and reveal that cutesy is the new cool.

If BRAT was all about being extroverted and unabashedly OTT, know that demure is about the art of understated excellence. Capture just that on your wrist with Carl F Bucherer’s Manero Urban. A minimalist feat at 38mm, carry this accomplice with your throughout your day-to-day, be it professional or social situations. Mindful of every occasion, you might add.

Decadence might seem like the opposite of demure, but Piaget merges the two attitudes seamlessly, bringing an icon of the ‘70s to contemporary wrists. And nothing screams mindful than a little malachite moment on the dial. Dubbed the legendary Black Tie (note that this model made up one of Andy Warhol’s seven Piaget watches), this true piece of art and history is definitely deserving of a spot in your collection.

Simplicity being the secret, Jaeger-LeCoultre’s hallmark Reverso is a staple for any collection of distinction. This Small Duetto reveals two faces, as the case rotates on the wrist in a pink-gold tone. One side demure, one side cutesy. It’s up to you to choose the mood.

They say you can’t put a price on patrimony. After all, there’s nothing quite so priceless when it comes to watches than a sentimental heirloom. But let the Vacheron Constantin Patrimony be a model that you choose to define your wrist. Neat, a distinguished icon, it’s humble and aesthetic – and that green alligator leather strap is giving demure fall.

If you’re going to go Perpetual Calendar, you might as well make it cutesy. And cutesy isn’t just all things pink, people. Baby blue deserves its moment in the spotlight too. The tonal elegance, and the ability to decipher the position of the moon from your wrist? What’s not demure about that, then?

Last and by no means the final draw of all things demure, if your mindfulness takes you to the more curious offerings in design, then know that the Hermès Cut is the hallmark of showing you’re well acquainted with this year’s horological hot shots, and the impressive offbeat angles of the Maison’s latest offering. She’s mindful of this year’s major launches. Demure points, please.