Just in time for your spring wardrobe refresh, H&M has teamed up with Magda Butrym for a dreamy collaboration that’s as romantic as it is powerful. Dropping today (April 24), this collection feels like a poetic celebration of Magda’s 10-year reign, with roses front and centre—because of course they are.
Magda’s muses—think Selena Gomez and Halle Berry—have been drawn to her signature reds and floral flourishes, and this collection is an unapologetic ode to that aesthetic. The rose, which Magda describes as the ultimate symbol of womanhood—soft yet strong, delicate yet fierce—isn’t just a motif here, it’s a mission statement.
From the house’s archive come beloved silhouettes reimagined: floaty dresses that mimic petals mid-bloom, sharply tailored blazers with bold shoulders, and coats that command a room. One standout? That ravishing red ruffled dress. It’s basically wearable romance. And the crochet floral lace dress—if you’ve ever wanted to feel like a modern-day Slavic goddess, here’s your chance.
Colour plays a big role too. Pink and rose red print jersey dresses hug the body with effortless sensuality, while black tailoring lined with rose jacquard is Magda’s love letter to structured elegance. The accessories? Strappy sandals with rosebud heels, sparkly flower earrings, and silk headscarves with a contemporary nod to Polish heritage. Every piece is a reminder that femininity isn’t one-note—it’s layered, nuanced, and endlessly expressive.
If sequins are more your thing—and you like your florals with a little extra dazzle—the Magda Butrym x H&M collection has you covered. There’s a black sequined rose-appliquéd hourglass mini dress that’s basically your new Friday night best friend. It’s giving drama, it’s giving attitude.
And for those who prefer to glide rather than shimmy, the silver sequined rose-appliquéd maxi dress is your showstopper. It’s the kind of dress that doesn’t just walk into a room, it announces itself with a sparkle and a swish. Whether you’re heading to a gala or just want to channel main character energy at a garden party (as one does), these sequinned stunners serve serious glamour with that signature Magda touch—bold, sculptural roses and body-celebrating silhouettes.
This collection is flirty, it’s fierce, and it has Magda’s signature soul stitched into every hem. Roses are red, and this collection? Absolutely worth falling for.
Shop the Magda Butrym x H&M collection now, before it sells out.
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