Tiffany & Co. has always been synonymous with elegance, but with its new HardWear campaign, the brand is making it clear: strength is just as chic as sparkle. Starring awards season’s secret jewelry MVP Mikey Madison, ever-stylish Greta Lee, and visual artist Anna Weyant, this campaign is a masterclass in how luxury adapts to diverse personalities while staying undeniably iconic.
Mikey Madison, who wore Tiffany & Co. exclusively this past red carpet season, embodies classic sophistication. Refined minimalism with an old Hollywood sensibility—exactly the kind of energy that makes the HardWear collection’s bold links and industrial edge feel like an unexpected, yet seamless, fit. Meanwhile, Greta Lee—chic, modern, and always serving a dash of quirky flair—makes the collection look effortless, proving that even the most avant-garde dressers can embrace its sleek, powerful aesthetic.
Shot by Harley Weir, the campaign doesn’t just showcase jewelry; it’s a visual love letter to personal strength. With each ambassador dressed in all black, the focus remains on the luminous gold and silver chains—symbols of resilience, connection, and, yes, serious red carpet-worthy style.
Much like the best red carpet moments, the HardWear collection thrives in its versatility. Whether it’s adding a touch of edge to a minimalist awards season gown or becoming the finishing detail to an artfully undone ensemble, these pieces are designed for those who know that power and beauty go hand in hand.
Credit: Harley Weir / Tiffany & Co.
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