For the opening of Prada’s dedicated men’s boutique on Fifth Avenue, the Italian house played it refreshingly cool. Swapping grandeur for understated flair, the evening cocktail reception and private after-party in New York was more about personal style than red carpet theatre With brand ambassadors, campaign stars and cool kids in tow, it was all about how Prada translates on Fifth Avenue.
From track star to trendsetter
Hunter Schafer leaned into retro sportswear with a Prada track jacket that screamed throwback chic. The pencil skirt and the structured Prada Carey leather bag may feel like a curveball, but I loved how they challenged the expected.
Soft tailoring, strong presence
Kelvin Harrison Jr. proved again why Prada continues to be his fashion soulmate. His ivory jeans and grey bomber had just the right level of insouciance—relaxed, but still elevated. Whether he’s in a tux or tones it down, the fit is always on point.
Who’s that guy?
Benedict Cumberbatch gave us something we weren’t quite ready for: casual Prada. A tan jacket, relaxed trousers, and Prada sneakers were his tools of transformation, but it’s the new moustache and beard combo that has us asking if he’s undercover in Brooklyn or starring in a Scandi noir thriller.
Yeehaw, but make it Prada
Letitia Wright brought a wild twist to the Canadian tux. Her Prada jacket featured leather panels that leaned into a rugged aesthetic, perfectly contrasted with crisp white accessories including the Prada Cleo bag. It was urban cowboy with fashion-school honours—unpredictable in the best way.
menswear moment
No surprise here—Tracee Ellis Ross turned heads in actual menswear, rocking those Prada Spring 2025 trousers with their deconstructed belt loops. Where others might hesitate, she thrives.
If Your Names Not Down, You’re Not Coming In
Giveon was giving Bouncer energy, mostly due to the pose and the sunglasses, but his blue leather Prada jacket was a smooth as his vocals.
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