Victoria’s Secret & Co.’s website was offline Wednesday, with some customers saying they’ve been unable to shop online with the lingerie maker since at least Monday.
The company’s website shows a black screen with the text: “We identified an issue affecting the operation of our site.” No explanation was provided on its social media channels.
The Reynoldsburg, Ohio-based company did not respond to a request for comment. Its shares fell as much as 7.7 percent Wednesday, the most since April 10.
Website outages lasting more than a day are uncommon for major apparel brands like Victoria’s Secret. Digital sales, including from its website and mobile applications, accounted for a third of the lingerie maker’s revenue in 2024, or $2 billion.
The outage comes as activist firm BBRC International Pte Limited attempts a takeover of Victoria’s Secret. In response, the retailer, which is due to report earnings next week, adopted a poison pill strategy to fend off the bid. Meanwhile, Victoria’s Secret is in the midst of a turnaround effort, which includes revamping its stores and emphasising inclusivity.
By Lara Sanli
Learn more:
Victoria’s Secret Adopts Poison Pill to Thwart Investor BBRC
After BBRC significantly increased its shares, the undergarments, sleepwear and beauty brand introduced a new shareholders rights plan with the goal of preventing a hostile takeover.
Content shared from www.businessoffashion.com.
