Acquisition might seem like the endgame, but for today’s emerging brands, it’s more about building long-term value that resonates with both customers and potential buyers. In a market where profitability and authenticity trump viral hype, founders must craft businesses with strong fundamentals and clearly defined brand DNA. But with no universal roadmap to getting acquired, what strategic decisions can position a brand as irresistible to investors without compromising its core identity?
Join us for our next BoF Professional Masterclass on Thursday, September 4 at 17:00 BST / 12:00 EDT as case study author Malique Morris, BoF’s news, features and reports editor Marc Bain, and a panel of experts unpack the new rules for acquisition and how brands can prepare for successful, values-aligned exits.
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