Hailey Bieber attends the Rhode x Sephora launch Hailey Bieber Rhode Sephora, Hailey Bieber Sephora launch, Hailey Bieber Ashi Studio, Hailey Bieber Saint Laurent, Hailey Bieber Donna Karan

Hailey Bieber’s Rhode finally hit Sephora shelves, a milestone that deserved a fashion moment or three — and she delivered.

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For the official unveiling, she dipped into vintage wearing a Donna Karan Collection Spring 1996 look. While I’ll applaud her for avoiding yet another little black dress, this choice left me cold. For such a huge milestone, it felt too nondescript — one of her trusty LBDs would’ve made more of a statement. Consider me underwhelmed, but I get that the colour was on brand for her brand.

Donna Karan Collection Spring 1996
Hailey Bieber attends the Rhode x Sephora launch Hailey Bieber Rhode Sephora, Hailey Bieber Sephora launch, Hailey Bieber Ashi Studio, Hailey Bieber Saint Laurent, Hailey Bieber Donna Karan
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Thankfully, the Saint Laurent Fall 2025 look picked things up. The boxy lavalière top paired with the olive pencil skirt, styled Saint Laurent beige Amalia slingback pumps, had boardroom confidence written all over it.

Hailey Bieber attends the Rhode x Sephora launch Hailey Bieber Rhode Sephora, Hailey Bieber Sephora launch, Hailey Bieber Ashi Studio, Hailey Bieber Saint Laurent, Hailey Bieber Donna Karan
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This was the energy I wanted: Hailey in “I run a billion-dollar brand” mode.

Saint Laurent Fall 2025
Hailey Bieber attends the Rhode x Sephora launch Hailey Bieber Rhode Sephora, Hailey Bieber Sephora launch, Hailey Bieber Ashi Studio, Hailey Bieber Saint Laurent, Hailey Bieber Donna Karan
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But the best was saved for the party. An Ashi Studio Fall 2025 Couture strapless corseted top and godet-cut skirt in rich brown calf hair — a look that was glamorous, unexpected, and honestly one of her best in a while. Moo-ve over, safe fabrics; this was udderly fabulous.

Hailey Bieber attends the Rhode x Sephora launch Hailey Bieber Rhode Sephora, Hailey Bieber Sephora launch, Hailey Bieber Ashi Studio, Hailey Bieber Saint Laurent, Hailey Bieber Donna Karan
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Tiffany & Co. jewels completing each look.

For us in the UK, Rhode will hit Sephora later this fall… because we never get the nice things first.

Stylist: Dani Michelle.

Ashi Studio Fall 2025 Couture

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