The German sportswear giant has broken its silence over the dispute with Ye, the artist and designer formerly known as Kanye West, who accused the …
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Adidas
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
German sportswear giant Adidas confirmed it plans to still use Yeezy designs as it continues to confront the fallout from a messy and costly split …
Adidas Facing Investor Pressure to Reveal Findings of Ye Investigation
At the company’s annual general meeting on Thursday, German asset manager Union Investment — one of Adidas’ largest shareholders — is set to request the …
Adidas Will Sell Its Yeezy Inventory
Adidas will sell its remaining inventory of Yeezy sneakers rather than destroy them, CEO Bjørn Gulden told shareholders at the company’s annual meeting Thursday, ending …
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Running could turn around the fortunes of Puma SE and Adidas AG as they look to make up ground lost to new upstarts before US …
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas grew revenue by 11 percent in its second quarter ended May 2024, compared to the same period last year. Meanwhile, second-quarter operating profit reached …
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Minnesota Timberwolves and Team USA Basketball star Anthony Edwards has extended his contract with Adidas, chief executive Bjørn Gulden said on the company’s quarterly earnings …
Can Adidas Move On From Yeezy?
Adidas’ new chief executive has his work cut out for him. On Tuesday, the brand confirmed Bjørn Gulden, who currently has the top job at …
Adidas’ Plans for Yeezy: What We Know
Adidas is inching closer to solving its Yeezy dilemma. The German sports giant indicated on Wednesday that it is exploring options to offload rather than …
Adidas to Launch Fear of God Athletics Collaboration in Second Half of 2023
Chief executive Bjorn Gulden confirmed the release date of the long-awaited tie-up on an earnings call with media Friday morning. Some of the products were …
How Adidas Is Introducing a New Generation to Its Oldest Sneakers
Adidas Originals is getting a makeover. On Friday, the German sportswear giant will launch a new campaign along with a fresh “visual identity” for Adidas …
Athletes Don’t Want Nike or Adidas Anymore. They Want Independence.
Scoring an endorsement deal with Nike or Adidas used to be every up-and-coming athlete’s dream. Not only do these deals typically come with a hefty …
I Reviewed the Bad Bunny Adidas Ballerina Sneakers
While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn …
Adidas, Puma Expected to Hike Sportswear Prices Following Nike as US Tariffs Hit
Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on …
Steve Madden Sues Adidas to Thwart Challenges to Shoe Designs
Adidas, known for shoes with three parallel stripes, was sued on Wednesday by Steven Madden over its alleged effort to stop the American shoe company …
Footwear Brands Including Nike and Adidas Ask Trump for Tariff Exemption
The Footwear Distributors & Retailers of America trade group urged US President Donald Trump to exempt shoes from reciprocal tariffs in a letter signed by …
Adidas Says Trump Tariffs ‘Put a Stop’ to Boost in Targets
Adidas AG held off from boosting its financial guidance for the year on concern over US tariffs, which will raise prices in the world’s biggest …
Exclusive: Inside Adidas’ Running Strategy
Adidas’ new supershoe is already off to the races. Two of the first three men across the finish line at the annual Boston Marathon this …
Adidas Earnings Bolstered Again by Retro Sneaker Craze
Adidas AG reported better-than-expected earnings in the first quarter as consumers continue to snap up retro sneakers like the Samba in the face of growing …
Struggling Puma Names Former Adidas Sales Chief as CEO
Sportswear brand Puma said on Thursday former Adidas sales chief Arthur Hoeld would take over as CEO, replacing Arne Freundt due to what the company …