Back for the second drop of the starred collaboration, ASOS and adidas Originals head North to unveil Collection 02 – and Wonderland lands in Manchester …
Adidas
The Kicks You Wear: Adidas Rides Its Own Wave
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time. …
Adidas Running Business Is Picking Up Pace After Samba Boom
Adidas AG’s running and football shoes helped propel growth in the third quarter as the German brand looks to build on momentum from its success …
Adidas Raises Full-Year Profit Outlook as It Rides Out Tariff Impact
Germany’s Adidas on Tuesday raised its operating profit guidance for the full year, saying it successfully mitigated part of the extra costs caused by higher US …
The Kicks You Wear: The Hype Is Real for Adidas
Good morning, friends! Welcome back to the Kicks You Wear. Thanks so much for reading today. Appreciate you giving me a bit of your time. …
Mary Jane Sneakers Are Picking Up Where Adidas Sambas Left Off For Fall 2025
The Adidas sneakers that will be trending during fall 2025 are not exactly sneakers. If there’s one footwear trend that’s set to take off in …
Adidas Visits Indigenous Mexican Town to Apologise for Sandal Design
Adidas executives visited a small Indigenous town in the mountains of southern Mexico on Thursday to offer an apology over a sandal-inspired shoe design that …
Adidas Apologises for Sandal Appropriating Indigenous Mexican Design
Adidas has formally apologised after Mexico President Claudia Sheinbaum criticised the sportswear brand over a shoe that replicated traditional Indigenous huarache sandals without attributing the …
Mexico Wants Adidas to Pay Up After Indigenous-Inspired Collaboration with Willy Chavarria
Mexico is looking for footwear giant Adidas to pony up after a Mexican-American designer working with the firm, Willy Chavarria, launched a shoe inspired by …
Puma Appoints Former Adidas’ CIO Andreas Hubert As COO
Puma said on Thursday that it had appointed Adidas’ former chief information officer, Andreas Hubert, as chief operating officer from September 1, expanding its management …
Adidas Says Tariffs Will Add $231 Million to Second-Half Costs
Adidas said on Wednesday higher US tariffs would add around €200 million ($231 million) to its costs in the second half, having impacted its second quarter …
Adidas Places Yeezy Partnership Under Review
The German sportswear giant has broken its silence over the dispute with Ye, the artist and designer formerly known as Kanye West, who accused the …
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
German sportswear giant Adidas confirmed it plans to still use Yeezy designs as it continues to confront the fallout from a messy and costly split …
Adidas Facing Investor Pressure to Reveal Findings of Ye Investigation
At the company’s annual general meeting on Thursday, German asset manager Union Investment — one of Adidas’ largest shareholders — is set to request the …
Adidas Will Sell Its Yeezy Inventory
Adidas will sell its remaining inventory of Yeezy sneakers rather than destroy them, CEO Bjørn Gulden told shareholders at the company’s annual meeting Thursday, ending …
Adidas and Puma Bet on Running Shoes as Tariffs Loom
Running could turn around the fortunes of Puma SE and Adidas AG as they look to make up ground lost to new upstarts before US …
Adidas Improves Full-Year Guidance as Post-Yeezy Recovery Continues
Adidas grew revenue by 11 percent in its second quarter ended May 2024, compared to the same period last year. Meanwhile, second-quarter operating profit reached …
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Minnesota Timberwolves and Team USA Basketball star Anthony Edwards has extended his contract with Adidas, chief executive Bjørn Gulden said on the company’s quarterly earnings …
Can Adidas Move On From Yeezy?
Adidas’ new chief executive has his work cut out for him. On Tuesday, the brand confirmed Bjørn Gulden, who currently has the top job at …
Adidas’ Plans for Yeezy: What We Know
Adidas is inching closer to solving its Yeezy dilemma. The German sports giant indicated on Wednesday that it is exploring options to offload rather than …


















