For its biggest campaign to date, Jones Road got a helping hand from AI. On Wednesday, the cosmetics company unveiled the Just Enough campaign promoting …
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The Debrief | Is Forever 21 Shein’s Biggest Victim Yet?
The author has shared a Podcast.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: …
Oscars 2025 Red Carpet, Prom-core Was the Biggest Trend
If you’re still searching for the definitive fashion trend seen at the Oscars 2025, run down to your parents’ basement, dig out that old photo …
Fashion’s Biggest Super Bowl Ever
Fashion went for it at the Super Bowl. Even before kickoff in New Orleans, Bode staged a runway show in the city on Friday in …
The Best of BoF 2024: How Beauty’s Biggest Companies Fared in 2024
This year, the corporate rumblings of beauty’s top firms often produced bigger headlines than the brands they own. A high-stakes succession saga played out at …
Jennifer Lopez Found Colossal Shoes to Pair With the Biggest Pants in Her Closet
Jennifer Lopez is bringing back her favorite shoe + pants combo. J.Lo’s favorite shoe is XXL platforms, which is nothing new under the sun. In …
Fashion Brands Are Capitalising on Baseball’s Biggest World Series in Decades
On Wednesday evening in Los Angeles, Steven Mena, founder of streetwear label Menace, was finalising designs on his computer for a run of graphic T-shirts …
The Doll Bob Haircut Is About to Be Winter’s Biggest Hair Trend
While it’s reminiscent of early 20th century’s biggest bob haircuts, Gregory Patterson, Sally Beauty’s celebrity stylist and DIY expert, notes that you’ve almost definitely seen …
Anne Hathaway Elevated Her Leather Moto Pants With Fall’s Biggest Shoe Trend
After she confirmed that The Princess Diaries 3 is in the works, Anne Hathaway became the internet’s favorite celebrity. It’s no wonder, considering how iconic …
Tyra Banks ’90s retro shots and runway moves show why she’s one of Victoria’s Secret biggest icons
After a five-year absence, Victoria’s Secret is back with its historic fashion show. To celebrate its return, the brand is bringing back one of its …
Uniqlo Opens Biggest Southeast Asia Store, Looks Abroad for Growth
TOKYO, Japan — Casual clothing chain Uniqlo is taking its biggest chance in Southeast Asia. The unit of Fast Retailing Co. is opening a store …
Selena Gomez’s Chrome Espresso Nails Are Fall’s Biggest Manicure Trend
Now that brat summer has come and gone, our favorite It girls have officially declared the start of dark feminine fall—starting with their nails. Selena …
Alix Earle Previews Fall’s Biggest Denim Trends as the New Face of Frame
Social media starlet Alix Earle is the latest face of Frame denim, and her looks for the campaign are making us crave colder weather. Dressed …
Shein: Fashion’s Biggest Polluter in Four Charts
Last year, ultra-fast-fashion giant Shein generated more planet-warming emissions than any of fashion’s largest public companies for the first time. The company’s carbon footprint of …
Shein: Fashion’s Biggest Polluter in Four Charts
Last year, ultra-fast-fashion giant Shein generated more planet-warming emissions than any of fashion’s largest public companies for the first time. The company’s carbon footprint of …
The Biggest Celebrity Engagements of 2024
Do we hear wedding bells? The celebrity engagements in 2024 come in all stripes, from random pairs we didn’t even know about to longtime lovers …
Is Sharpshooter Kim Yeji the Biggest Badass of the Paris Olympics?
It’s like she knows we’re obsessed with her. Charles McQuillan/Getty Images To add adorableness to sci-fi, while Kim took home the silver, it was her …
Inside Fashion’s Biggest Olympics Ever
In 2024, the Olympics are in fashion. Brands across the industry, from the highest echelons of luxury (LVMH is the event’s premium partner) to mass-market …
The Biggest Summer Beauty Trends to Watch
From sunscreen to bronzer, classic beauty staples see a seasonal boost each summer. But thanks to product format innovations like sticks and sprays, as well …
How she embraced summer’s biggest trend
Lauren Sánchez, known for her multifaceted career as a helicopter pilot and author, has again captured the spotlight with her fashion choices. She embraced summer’s …