Lyst, a fashion technology company and premium shopping app that is most famous for the quarterly Lyst Index of the world’s hottest brands, has released …
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Can a ‘Sustainable’ Brand Do Black Friday? It’s Complicated.
Want to be more sustainable? Consider Black Friday off the table. The mega-shopping moment (a discount-driven start to the holiday sales period that now spans …
The BoF Podcast Episode 12: How Do You Create Brand Awareness?
In the final instalment of The Business of Fashion’s series, “The Basics,” Imran Amed explains how to build brand awareness in the early years of …
The Evolution of Luxury Brand Canada Goose
A family-owned business since its inception in 1957, Canada Goose is resolute in its commitment to remaining a “Made in Canada” brand. Its hero parka …
Bidayat Takes Stake in Egyptian Jewellery Brand Azza Fahmy
Bidayat, a subsidiary of Alsara Investment Group, the investment vehicle founded by Valentino board chairman and Mayhoola chief executive, Rachid Mohamed Rachid, has taken an …
Rouje founder Jeanne Damas on bringing the French brand to Singapore
No, French fashion isn’t a striped shirt and a beret. It isn’t Emily in Paris either. To know what the truly stylish in France look …
Aspesi’s Lawrence Steele on Bringing the Cult Brand to a Wider Audience
To subscribe to the BoF Podcast, please follow this link. When Lawrence Steele was named creative director at Aspesi in November, it was a home-coming …
How to Build an Independent Beauty Brand | Case Study
Independent beauty brands in recent times have figured out what has eluded resource-rich conglomerates for years: how to not only sell to consumers, but also …
Ye-Adidas Divorce Muddles Ownership of Yeezy Brand, Designs
Adidas AG’s decision to sever ties with the musician Ye has created a morass over how intellectual property rights developed in their multibillion dollar collaboration …
Chanel Brand History from Coco to Today
Chanel. With only one name, this fashion brand has tantalized millions. Its global outstretch is unmatched. On top of the rich history and widespread love …
Top Louis Vuitton Executive Gets Key Role Helping Shape Brand
A top Louis Vuitton executive has seen his remit expand, people familiar with the matter said, giving him a key role in shaping the public …
I’m with the brand! How merch saved the music industry | Music
Travis Scott’s two shows at London’s O2 in August were a huge success, selling out in less than two hours – with tickets for the …
ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
The direct-to-consumer bra startup, known for its wide assortment of sizes, will relaunch Kit Undergarments on the ThirdLove website Tuesday, the company announced Monday, Apr. …
BoF LIVE: Building a DTC Challenger Brand
Paid advertising on Google, Facebook and other social media no longer provides the obvious path to growth it once did for direct-to-consumer brands. Fashion entrepreneurs …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Should Your Brand Have a Discord?
One of the first things new members of Discord channels devoted to fashion’s web3 projects learn is to disable direct messaging. Otherwise, within minutes they …
Natura Mulls US IPO, Spin-off of Luxury Aesop Brand
Brazilian cosmetics company Natura & Co on Monday said it has begun studying a possible initial public offering (IPO) in the United States or spin-off …
How a Heritage Watch Brand Is Expanding Its Audience
The watchmaking industry excels at wowing existing devotees with gadgetry, craftsmanship and technical innovation. New releases are unveiled to impassioned collectors at fairs like the …
Former Sephora Stores Reopen in Russia Under New Ownership, Ile de Beauté Brand
Some of LVMH retail beauty brand Sephora’s stores reopened in Russia on Monday as Ile de Beauté, the Russian firm said, the latest rebranding in the …
Kendall Jenner Pops in Strappy Heels to Celebrate Her Tequila Brand – Footwear News
Kendall Jenner celebrated the Nevada launch of her new Añejo Reserve, Eight Reserve by 818, at Hakkasan Las Vegas Restaurant & Nightclub last week. The …