Lululemon Athletica Inc. on Thursday raised its annual profit and revenue forecasts as demand from affluent customers for its new belt bags, golf and tennis …
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Case Study: How to Talk to Customers About Fashion’s Dirty Secrets
This article is part of BoF’s special edition, Can Fashion Clean Up Its Act? Is “radical transparency” in fashion even possible? McKinsey & Company has …
How Brands Are Using NFTs to Keep Customers Hooked
You can’t say NFTs have no real-world applications. Over the past several months, holders of The Hundreds’ “Adam Bomb” NFTs have been getting tattoos of …