For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Tag
Showing: 1 - 14 of 14 RESULTS
Download
How to Build a Customer-Centric Brand — Download the Case Study
By the end of 2020, the American mall was in shambles. An outcome 40 years in the making, many venerable retailers had filed for bankruptcy …
Inside Nike’s Radical Direct-to-Consumer Strategy — Download the Case Study
In October 2020, in the middle of a global pandemic that had infected 188 countries, causing record sales damage across the retail sector, Nike’s share …
How to Sell Skin Care at Every Price — Download the Case Study
When it came to shopping in 2020, when much of the world’s global population was homebound during the pandemic, the year may be best remembered …
The New Four Ps of DTC Marketing — Download the Case Study
A decade into the era of direct-to consumer (DTC) brands, to call the market saturated would be an understatement. There is a digital upstart ready …
Sephora’s Bid to Dominate Global Beauty Retail — Download the Case Study
Today, Sephora is synonymous with luxury beauty, generating more than an estimated $10 billion in annual sales across 2,000 stores in 35 countries, making it …
Fashion’s Last Mile Opportunity — Download the Case Study
E-commerce has always been an expensive endeavour. There’s online marketing, warehouse operations and, costliest of all, the process of getting orders to customers’ doorsteps — …
Abercrombie & Fitch’s Brand Reinvention — Download the Case Study
In 2016, Abercrombie & Fitch was the most-hated retailer in the US. That, at least, was the story numerous headlines conveyed that year after the …
How to Seize Fashion’s Gaming Opportunity — Download the Case Study
One fact about the global video game market tends to surprise those unfamiliar with the business. “The video game industry is larger than the music …
Fashion’s Race for New Materials — Download the Case Study
Hermès is a luxury brand that prides itself on being steeped in heritage and traditional craftsmanship. So when it emerged in 2021 that the maker …
The Complete Guide to Influencer Marketing — Download the Case Study
More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut. In a sense, fashion …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
A New Model for Building Independent Fashion Brands — Download the Case Study
Starting in the 1990s and 2000s, the luxury fashion sector, once largely populated by idiosyncratic firms owned by old European families, was radically reshaped by …
Download the White Paper: Crafting an Emerging Talent Strategy
CWP5 Banner ad In the fifth BoF Careers white paper, we share actionable insights and advice from six global experts on how fashion companies can …