One October weekend, over 4,000 attendees queued for hours outside the skincare brand Glow Recipe’s 10th anniversary pop-up in Los Angeles. Styled after a Korean …
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KBeauty
K-Beauty: From Fad to Fixture
NEW YORK, United States — I’ll never forget the day a shiny red (plastic) apple landed on my desk. It looked like a toy, but inside …
How TikTok Brought Back K-Beauty
When Laneige launched at Sephora US in 2017, its K-beauty identity was front and centre. The Amorepacific-owned brand was featured in the retailer’s K-beauty endcap, …
Unravelling the K-Beauty Paradox | BoF
When Joohyun Lim moved back to Seoul in 2014 after living overseas, veganism had yet to hit its stride in the K-beauty space. South Korean …