These days “fashion month” comes with such a torrent of social media coverage that everything blurs together by the end of the season. That’s the …
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Launches
Violet Grey Launches Perfume Label With $1,100 Fragrance
Violet Grey, the Los Angeles-based retailer known for its high-gloss creative, has quietly debuted a fragrance label called Madame Grey, offering a $100 hair perfume …
Charlotte Tilbury Launches in Mexico
A little over a decade after her eponymous brand first arrived in North America, Charlotte Tilbury is crossing the pond again. Tilbury’s full collection of …
Edward Enninful’s EE72 Launches Website, 72 Magazine
Edward Enninful’s EE72, a media and entertainment company he announced in February, is set to launch an eponymous digital platform and a quarterly print publication, …
Allure Magazine Launches Philippines Edition
Allure, the Condé Nast-owned beauty publication, is expanding its global footprint with the launch of a Philippines edition, marking the brand’s second foray into Asia …
High-End Department Store Retailer Saks Launches Amazon Storefront
Saks Fifth Avenue is launching a storefront on Amazon.com where it will sell high-end, designer products from Dolce & Gabbana and Balmain in the e-commerce …
A Year in, Family Style Launches a Zine for Gen-Z
For the year-old independent magazine Family Style, each issue is set up like a dinner party. The front of book is the aperitivo (in the …
Arab Fashion Council Launches $500,000 Designer Fund
The Arab Fashion Council has created a fund to support emerging fashion brands from Arab countries by investing $500,000 every two years in one designer’s …
Elle Fanning’s Leather Moment Launches the ‘Predator: Badlands’ Press Tour
CinemaCon 2025 has giving us plenty to talk about this week, but one of the coolest style moments came courtesy of Elle Fanning, who presented …
5 Spring Fashion Launches Glamour Editors Are Shopping for April
With so many new spring fashion launches landing every single day and only so much time and money to go around, our shopping editors are …
Longevity Beauty Brand Oneskin Launches Hair
Oneskin, the longevity-minded beauty brand founded by four Brazilian scientists in 2021, is entering the hair business. The skin and body care label has announced …
10 Fashion Launches ‘Glamour’ Editors Are Buying Right Now
With so many fashion launches landing every single day and only so much time and money to go around, our shopping editors are here to …
The Independents Launches Incubator | BoF
Fashion communications giant The Independents — which owns Karla Otto and Bureau Betak, and plans to add to its existing portfolio of 17 specialist firms …
Merit Beauty Launches at Sephora UK
Two years after expanding into the country via its direct-to-consumer website, the mass makeup label Merit announced its entrance into Sephora UK on Thursday. “Frankly, …
Palm Angels’ Francesco Ragazzi Launches Fragrance Line
Francesco Ragazzi can now add “beauty brand founder” to his resumé. Hot off the sale of his L.A-inspired streetwear brand Palm Angels, Ragazzi is launching …
Harlem’s Fashion Row Launches San Francisco GAP Collaboration
Six Black designers unveiled the bold new looks at the brand’s Folsom Street headquarters Words by DAVID NASHPhotography by DREW ALTIZER PHOTOGRAPHY and JOJO KORSH/BFA.com …
Nike Launches New Fitness Brand With Kim Kardashian’s Skims
Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women. Nike and Skims said in a …
Edward Enninful Launches Media and Entertainment Company
Edward Enninful, former European editorial director of Vogue and editor-in-chief of British Vogue, is launching EE72, a media and entertainment company. Based in New York …
Adidas Launches New Premium Line, A-Type
Adidas is giving its icons an upgrade. On Monday, the sports brand introduced A-Type, a new line under its long-running lifestyle label, Originals, that reimagines …
Exclusive: Glow Recipe Launches Skincare-Based Makeup
Whatever you do, don’t call it a blush. Though it may look like a blush — a tube of pink gel-cream — and act like …