Today’s brands need to be more than just a label on a sweater or a logo on a shopping bag. It’s in part a reflection …
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Marketing
Online Marketing Costs Jump in Bidding War With Temu and Shein
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing …
At the 2024 Zalando Partner Marketing Awards: Brands Unite With Zalando Best Practices to Optimise Their Retail Media Marketing Strategies
On the evening of September 25, Zalando Partner Marketing Services (ZMS), the retail media unit of online multi-brand fashion platform Zalando, hosted its fourth annual …
Gucci’s Marketing and Communications Shakeup Continues
Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a string of communications and marketing …
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
When he’s not designing clothes for Patta, the 20-year-old Dutch streetwear label he co-founded, or working on sneaker collaborations with Nike, Guillaume “Gee” Schmidt still …
Liam Gallagher is the new face of Stone Island – a marketing expert explains why he’s the perfect fit
Oasis singer Liam Gallagher has been announced as one of the new faces of fashion brand Stone Island. This is perfect timing for the brand, …
Why Menswear Is Getting a Marketing Refresh
Last January, in an effort to grow its business, three-year-old menswear brand About Blank started releasing monthly lookbooks. Initially shot on an iPhone, the photos …
Inside Nike’s Big Marketing Vibe Shift
This time Nike was ready. The American sportswear giant, which in its heyday hit marketing gold by mining its links to a pantheon of god-like …
Beauty’s Olympics Marketing Playbook | BoF
Just like fashion, beauty brands want to have their Olympic moment. This year has seen an influx of fashion brands advertising around the Paris games, …
Balmain Appoints Bruna Scognamiglio Chief Marketing Officer
Balmain has named Bruna Scognamiglio chief marketing officer, effective Sept. 9. She succeeds Txampi Diz, who departed the Mayhoola-owned French house after nearly two decades …
The Group Bringing Luxury’s Marketing Playbook to Women’s Sport
Mercury/13 believes it has a winning strategy for women’s football teams: branding them as if they were luxury labels. Formed last year, Mercury/13 is an …
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
At last weekend’s game between the Chicago Sky and Indiana Fever, which featured two of the WNBA’s star rookies, Angel Reese and Caitlin Clark, the …
Digital Marketing with Drew Elliott | Module 6 – What You Need to Remember
This is the summary of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 5 – It’s Not About Being Famous: How to Become a Content Expert
This is module 5 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 4 – Don’t Believe the Hype: Navigating Virality
This is module 4 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 3 – Break the Internet: The Cadence of the Content Management Cycle
This is module 3 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 2 – The Tools You Need to Play the Entertainment Game
This is module 2 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Module 1 – The Magic and Math of Content Strategy
This is module 1 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Digital Marketing with Drew Elliott | Course Overview
This is the introduction to our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
The Fight for Influencer Marketing Dollars Heats Up
The lucrative business of helping influencers make money off their followings is undergoing its biggest shakeup in a decade, as a new entrant is making …