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Olympics
BoF 500: The Fashion Industry Olympics Come to Paris
PARIS — Paris is still abuzz in the afterglow of this summer’s Olympics. Just as the Games was a standard bearer for unity and representation, …
Fashion Triumphs and Missed Opportunities at the Paris Olympics
The summer Olympics in Paris are a pivotal moment for sportswear brands of every stripe, and this year proved to be the biggest. Average viewership …
Gymnast Jordan Chiles Is Prioritizing Her Mental Health Amid the Olympics’ Bronze Medal Controversy
Team USA gymnast Jordan Chiles was just dealt a devastating blow after taking home bronze at the Paris Olympics. On August 5, Chiles was awarded …
What Is a ‘Transvestigation?’ Misogyny Gets a Rebrand at the Paris Olympics
On August 1, Algerian boxer Imane Khelif competed against Italian boxer Angela Carini in the first round of the women’s welterweight boxing tournament at the …
Why Cult Skate Brands Roll Past the Olympics
When the men’s park skateboarding finals took place at the Olympics yesterday, skaters like Keegan Palmer and Tom Schaar didn’t compete wearing cult skateboard brands …
How China’s Fashion Industry Leveraged the Olympics
From Christian Dior to Fenty Beauty, fashion and beauty brands from across the globe have gained exposure from the Paris Olympic Games. The marketing value …
Crossword roundup: hidden Olympics … and a very orange secrets box | Crosswords
In the example clues below, I explain the two parts of each: the definition of the answer and the wordplay – the recipe for assembling …
Beauty’s Olympics Marketing Playbook | BoF
Just like fashion, beauty brands want to have their Olympic moment. This year has seen an influx of fashion brands advertising around the Paris games, …
Ryan Gosling and Eva Mendes Shared Extremely Rare PDA at the 2024 Paris Olympics
If any event was going to mark Ryan Gosling and Eva Mendes‘ first joint appearance in years, it might as well be the 2024 Summer …
Olympics Fans Want a Hallmark Movie About the Alleged Exes Who Just Won Gold in Mixed Doubles Tennis
BookTok is about to have a field day with Katerina Siniakova and Tomas Machac, the (maybe) exes who just won gold at the 2024 Summer …
Kendall Jenner at the Olympics Is Showing Some Serious Team Spirit
The Jenners didn’t go to a traditional high school, which is a shame, because I’m pretty sure Kendall would’ve killed Spirit Week. Kendall Jenner at …
2024 Paris Olympics Opening Ceremony Looks: Athletes Edition
The 2024 Paris Olympics have been a spectacle of not only athletic prowess but also a dazzling showcase of fashion – more than I expected. …
Serena Williams’ Daughter Olympia Looks So Big at the Olympics
What’s more fun? Watching your Olympian mom compete in world championships, or watching the Olympics with your Olympian mom? Let’s ask Olympia Ohanian, Serena Williams’ …
Is Sharpshooter Kim Yeji the Biggest Badass of the Paris Olympics?
It’s like she knows we’re obsessed with her. Charles McQuillan/Getty Images To add adorableness to sci-fi, while Kim took home the silver, it was her …
Coco Gauff Left Crying After an Emotional Argument With Olympics Umpire Over a Perceived Unfair Call
I’d cry, too, if I thought a bad call cost me an Olympic medal. Which is why tennis player Coco Gauff was crying after an …
J.Crew’s Unorthodox Olympics Moment | BoF
J.Crew is tying its brand to Olympic swimming without coming close to a Parisian pool. The American retailer isn’t an official sponsor of the games, …
Celine Dion Wore Dior Haute Couture For The Paris Olympics Opening Ceremony
The highlight of Friday evening was the return of Celine Dion, marking her first on-stage performance since revealing her serious health condition. The Canadian superstar …
Dior Dressed Lady Gaga & Aya Nakamura For The Paris Olympics Opening Ceremony
Lady Gaga and Aya Nakamura were two of the main performers at the Olympics Opening Ceremony in Paris on Friday, both dressed in stunning Dior …
Princess Charlene of Monaco Wore Louis Vuitton For The Paris Olympics Opening Ceremony
Prince Albert II of Monaco and Princess Charlene of Monaco attended the opening ceremony of the Olympic Games on Friday in Paris. Prince Albert II …