Chivas Regal, an icon of luxury blended Scotch whisky, is merging cocktails, fashion and couple goals with the launch of a new limited-edition “Golden Hour …
Partnership
Neiman Marcus Ends Partnership With Farfetch
Neiman Marcus Group on Wednesday announced it has abandoned plans to use Farfetch’s e-commerce software to revamp the luxury department store’s online storefront and app. …
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods announced the end of his 27-year-long Nike sponsorship deal via a statement on Instagram on Monday. The legendary American golfer — the winner …
Everything you need to know about the SKIMS x NBA partnership
The SKIMS x NBA partnership has set the sports and fashion world abuzz as the iconic shapewear brand, founded by influencer-entrepreneur-mogul Kim Kardashian, cements its …
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Fashion’s convergence with the world of sport continues. This week, it comes in the form of A$AP Rocky’s appointment as creative director of Puma’s Formula …
Tamara Mellon Announces Partnership With Footwear Licensing Company
Luxury shoe designer Tamara Mellon is partnering with licensing company Titan Industries to operate and manufacture her namesake brand, the two companies announced Friday. Under …
Nike and Fortnite Level Up Their Partnership
If Nike ever decided to make a video game, it would probably look something like “Airphoria,” the new digital world it debuted in Fortnite on …
LVMH Expands Partnership With Epic Games
LVMH is increasing its use of Epic Games’ technology to create new virtual experiences across its brands, such as virtual fitting rooms and fashion shows …
Adidas Hit With Investor Suit Over Broken Ye Partnership
Adidas AG was sued by investors who claim the German sports giant knew about risks of its partnership with the rapper known as Ye long …
Sandy Liang Takes Over Salomon For Nostalgic Partnership
Athletic footwear is about to take a whole new meaning Athletic footwear is about to take a whole new meaning Who said that sportswear, specifically …
Crocs Extends Partnership With Salehe Bembury
On Wednesday, footwear company Crocs announced a two-year-long partnership with designer Salehe Bembury. The 37-year-old footwear designer will join the brand as creative director of …
John Lewis May Dilute Historic Partnership Model, Times Reports
John Lewis Partnership Plc may dilute its famous employee-owned structure to raise new investment as UK retail conditions worsen, the Times reported, without saying where …
Parade Inks Target Partnership | BoF
Parade, the online intimates brand founded in 2018 by then-21-year-old Cami Téllez, is on track to reach $75 million in annual revenue, the company told …
Swarovski Announces New Partnership with Dover Street Market Paris
Swarovski is putting their sparkling spin on limited-edition releases from Weinsanto, Liberal Youth Ministry and Phileo Swarovski is putting their sparkling spin on limited-edition releases …
The Source |Supreme x Timberland Reunite With Shoe Partnership
The highly sought after streetwear brand, Supreme, and New York’s adored footwear brand, Timberland, have reunited for three takes on Timberland’s iconic 3-Eye Lug Shoe. …
José Neves Unpacks the Farfetch-Alibaba-Richemont Partnership
To subscribe to the BoF Podcast, please follow this link. Alibaba Group president J. Michael Evans and Farfetch founder José Neves take BoF’s editor-in-chief Imran …
Adidas has ended its partnership with Kanye West
Are we witnessing the rise and fall of Yeezy? Adidas is the latest company to cut ties with Kanye West due to his erratic behavior. …
Adidas Ends Yeezy Partnership | BoF
Adidas has officially terminated its partnership with Ye, the artist and designer previously known as Kanye West, two weeks after placing the collaboration under review. …
Adidas to End Kanye West Partnership After Controversies
Adidas AG plans to end its partnership with Kanye West following a rash of offensive behaviour from the rapper and designer that turned a once-thriving …
Adidas Places Yeezy Partnership Under Review
The German sportswear giant has broken its silence over the dispute with Ye, the artist and designer formerly known as Kanye West, who accused the …