Adidas defeated an appeal on Wednesday by US shareholders who said the footwear and apparel maker fraudulently concealed antisemitic and other improper behaviour by Ye, …
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Partnership
adidas Basketball Teams Up with Club 520 in New Culture Driven Partnership
adidas Basketball has announced a new partnership with Club 520, the fast rising podcast known for its raw basketball conversations and comedic storytelling. As part …
Breaking Down Chanel’s A$AP Rocky Partnership
Chanel famously doesn’t make menswear — but in the teaser for its first Métiers d’Art show under creative director Matthieu Blazy, it was a man, …
E-Tailer Oushq Relaunches in Partnership with the CFDA
Oushq, the New York-based e-tailer founded by “Real Housewives of New York City” star and former fashion publicist Jessel Taank, is relaunching in January in …
Ulta Beauty to Cease Shop-in-Shop Partnership With Target
Ulta Beauty and Target will not renew a joint partnership that saw the beauty retailer operate shop-in-shops within 610 Target stores, the companies announced on …
Zegna Signs Partnership With Spanish Football Club Real Madrid
The Italian luxury menswear brand announced the tie-up, set to launch during the current 2022-2023 season, in a press release Wednesday. The partnership with Real …
Adidas Places Yeezy Partnership Under Review
The German sportswear giant has broken its silence over the dispute with Ye, the artist and designer formerly known as Kanye West, who accused the …
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods announced the end of his 27-year-long Nike sponsorship deal via a statement on Instagram on Monday. The legendary American golfer — the winner …
The Logic Behind C.P. Company’s Manchester City Partnership
C.P. Company will become the new fashion partner of eight-time Premier League champions Manchester City for the 2024/25 season onwards, the company told BoF. City …
Puma Hires A$AP Rocky as Creative Director of Formula 1 Partnership
Fashion’s convergence with the world of sport continues. This week, it comes in the form of A$AP Rocky’s appointment as creative director of Puma’s Formula …
FIFA to Launch Fashion Line in Partnership with VFiles
FIFA, football’s global governing body, will launch its debut ready-to-wear collection under a licensing agreement with New York-based fashion platform VFiles, according to the organisation. …
The Source |Travis Scott Named Chief Visionary At Oakley In Creative Partnership
Oakley has tapped Travis Scott to become its first-ever Chief Visionary, unveiling a multi-year creative partnership that aims to redefine the eyewear brand’s place at …
Thirteen Lune’s Partnership with JCPenney Ends
After a challenging year and outstanding payments owed to brands, the partnership between diversity-focused retailer Thirteen Lune and department store JCPenney has ended. On May …
Coach Inks Partnership With the WNBA
For Coach, it’s game time. On Monday, the New York-based label announced a multi-year partnership with the WNBA as the league’s first handbag partner, a …
HUGO Announces New Partnership With Flowers For Society
Following a successful debut at Men’s Paris Fashion Week in June, HUGO and South African footwear brand Flowers for Society announce the second drop of …
LVMH and Formula 1 Announce 10-Year Partnership
LVMH and Formula 1 on Wednesday announced a decade-long partnership to begin in 2025. As part of the deal, several LVMH brands including Louis Vuitton, …
FIFA to Launch Fashion Line in Partnership with VFiles
FIFA, football’s global governing body, will launch its debut ready-to-wear collection under a licensing agreement with New York-based fashion platform VFiles, according to the organisation. …
EssilorLuxottica Extends Smart Glasses Partnership With Meta
EssilorLuxottica said on Tuesday it had extended its partnership with Meta Platforms for developing smart eyewear by agreeing a new long-term deal that will take both companies …
Condé Nast Inks Partnership With OpenAI
Condé Nast, the publisher of Vogue, Vanity Fair and GQ, has signed a multi-year partnership with artificial intelligence company OpenAI, according to an internal memo …
Sophie Turner Wore Nadine Merabi Celebrating Her Partnership With St-Germain Hugo Spritz
On Tuesday evening as Sophie Turner celebrated her exciting new partnership with St-Germain Hugo Spritz. The event, hosted at Bergdorf Goodman’s beauty lounge in New …