Just like fashion, beauty brands want to have their Olympic moment. This year has seen an influx of fashion brands advertising around the Paris games, …
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Playbook
Tiffany’s Staff Exits Test LVMH’s Turnaround Playbook
LVMH’s $16 billion purchase of Tiffany & Co. transformed the luxury goods powerhouse into one of the biggest jewellery sellers in the world. Three years …
The Group Bringing Luxury’s Marketing Playbook to Women’s Sport
Mercury/13 believes it has a winning strategy for women’s football teams: branding them as if they were luxury labels. Formed last year, Mercury/13 is an …
Blake Lively Is Taking A Page From The Zendaya Playbook Of Theme Dressing On A Press Tour
Blake Lively saw what Zendaya did with her tenniscore outfits on the Challengers press tour and said, “bet.” And she didn’t have to look far …
Rihanna Just Borrowed From Princess Diana’s Style Playbook
As the autumn/winter 2024 collections proved—in Prada’s technical cocoon coats and Aaron Esh’s three-quarter-length blazers worn with bootleg GAP hoodies—a static jolt takes place when …
How Amazon Fits Into the New Beauty Playbook
Amazon is too big for beauty brands to ignore. By 2025, it’s set to overtake Walmart as the biggest US beauty retailer, and represents 14.5 …
Estée Lauder Reveals Its Recovery Playbook
After reporting its sixth consecutive quarter of declining sales, The Estée Lauder Companies is turning its focus to inner beauty. The New York-based owner of …
Amazon’s Playbook for Happy Holidays: Discounts, Same-Day Delivery and AI
Generative AI will be Amazon’s secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and …
BoF Masterclass | Fashion’s New Playbook for Online Returns
Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
Masterclass | The Complete Playbook for Generative AI in Fashion
Join us for a special Masterclass, as BoF’s technology correspondent Marc Bain, along with a panel of experts, unpack our upcoming case study on generative …
How Amazon Fits Into the New DTC Playbook
In 2017, executives at Mizzen+Main unearthed some hard-to-ignore data. More than 1,000 people a month were searching for the menswear brand’s business casual button-up shirts, …
Hailey Bieber’s Gym Look Is Right Out of Princess Diana’s Playbook
This week in Los Angeles, Hailey Bieber was spotted at a Pilates class with friend Kendall Jenner in tow. The two models wore chic athleisure …
How Mielle Organics Is Rewriting the Playbook for Black Hair Brands
On a July afternoon in Midtown Manhattan, Monique Rodriguez, founder and chief executive of the hair care and beauty brand Mielle Organics, is meeting with …