When fragrance brand Snif was cooking up the name for its latest scent, which smelled of pancakes hot off the griddle — maple syrup, melted …
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Science
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid
At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running superstar Faith Kipyegon do …
Stars, Style & Science at the 2025 Breakthrough Prize Ceremony
Here’s a breakdown of the rest of the celebrities who made their mark on the carpet of the 2025 Breakthrough Prize Ceremony, that not only …
Dickies 874 Review: The Hidden Science Behind America’s Classic Work Pants
We independently evaluate all recommended products and services. Any products or services put forward appear in no particular order. if you click on links we …
Men’s Face Shapes Complete Guide – From Science to Perfect Styling
Understanding your unique face shape is more than a mere vanity exercise; it is a cornerstone of personal style, grooming expertise, and self-presentation. In modern …
I love my two cats – but would they miss me if I were gone? Science says: maybe not | Elle Hunt
As one of those “childless cat ladies” JD Vance is constantly “quipping” about, I can’t say that I haven’t wondered – were I to die …
BoF Masterclass | The Art and Science of Retail Store Success
While GU, with slightly lower prices than Uniqlo and clothes aimed at younger clientele, has a solid presence in Japan, it’s less known in other …
Case Study | The Art and Science of Retail Store Success
Five years ago, Brian Bolke set up shop in Hudson Yards â then a newly built development with offices and a glittering mall on Manhattanâs …
The art and science of gift-giving | Psychology
December can often feel like a never-ending ordeal, as we try to find the perfect gifts for our nearest and dearest. No matter how well …
PR Firm Science Magic Inc. to Enter Administration
On Monday morning, London-based communications firm Science Magic Inc. terminated its staff, effective immediately, after informing them the company would enter administration, according to multiple sources. …
The BoF Podcast Episode 46: The Science of Feel
According to Dr Tom Waller, who runs Lululemon’s research and development arm, Whitespace, touch is one of the least understood of the five senses. And …
L’Oréal Acquires Skinbetter Science | BoF
L’Oréal said it would acquire Skinbetter Science, a Phoenix, Arizona-based skincare startup that distributes its line through dermatologists and aesthetic surgeons. The brand, which was …
Zalando Co-CEO on Bringing Data Science to Fashion Retail
This article first appeared in The State of Fashion: Technology, an in-depth report co-published by BoF and McKinsey & Company. Zalando is Europe’s largest online-only …