In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
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Strategy
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
The objective of this white paper is to equip the international fashion, luxury and beauty industries with strategic insight on executing effective TikTok strategies. From …
L’Oréal Refines Its Strategy as US Demand Falters, China Drags
A slight slowdown in beauty spending weighed on L’Oréal’s earnings. In its second quarter results, announced July 30, the world’s biggest beauty company delivered like-for-like …
Dyson to Cut About 1,000 UK Jobs as New CEO Reviews Strategy
Dyson Ltd. is set to cut about 1,000 jobs in the UK, almost a third of its workforce there, as part of a broader restructuring …
Does Burberry Have the Wrong Strategy?
Burberry’s latest revamp has faltered. Sales dropped 12 percent in the first three months of 2024. The British trench coat maker isn’t the only luxury …
Startup School | Module 2 – Strategy Tools
BoF sits down with five New York-based BIPOC designers taking part in the second iteration of Raisefashion’s Brand Fellowship programme, to hear about their entrepreneurial …
Digital Marketing with Drew Elliott | Module 1 – The Magic and Math of Content Strategy
This is module 1 of our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and …
Is Burberry a Victim of Its Own Strategy?
This week, Burberry reported sales down 12 percent in its most recent quarter, while full-year revenues of £2.97 billion ($3.77 billion) were flat at constant …
Retailer Zalando Shakes Up Management After Strategy Shift
Zalando SE is shuffling its management roles as the online retailer tries to win a bigger share of Europe’s €450 billion ($485 billion) fashion market. …
Unpacking Levi’s New Marketing Strategy
Levi’s wants shoppers to “live in” more than just its jeans. On Monday, the brand released a new campaign celebrating the 10-year anniversary of its …
Matthew Williams Sets New Strategy for 1017 ALYX 9SM
Matthew Williams and his new business partner Adrian Cheng have outlined a revamped strategy for 1017 ALYX 9SM following the Hong Kong-based entrepreneur’s investment in …
Kering’s Beauty Strategy Comes Into Focus
Dear BoF Community, Hello from London. This is Imran Amed. Welcome to my new weekly briefing where I will share the must-read stories from The …
Inside Frasers Group Owner Mike Ashley’s Controversial Acquisition Strategy
In British retail, it’s becoming a question of which retailers Mike Ashley doesn’t have a stake in, rather than which ones he does. The billionaire, …
Why It’s So Hard for Luxury Brands to Align Fashion and Beauty Strategy
Everybody wants to know what’s next for Gucci Beauty. When the beauty conglomerate Coty relaunched the luxury house’s label in 2019, it reflected the maximalist …
BoF LIVE | Inside Hermès’ Best-in-Class Leather Goods Strategy
Join us for a special Masterclass, as BoF’s luxury editor Robert Williams, along with a panel of experts, unpack our latest case study Inside Hermès’ …
‘Culture Is the New Luxury’: Golden Goose CEO Unveils Strategy for Next Chapter
Golden Goose is set to become the latest luxury player to put culture at the heart of its brand strategy. Next week, the label known …
It’s Time to Rethink Your China E-Commerce Strategy
It’s been over two years since Chinese authorities suddenly pulled the plug on the public listing for Alibaba-owned Ant Financial in an apparent retaliation to …
How I Became… Senior Lead of Creative Strategy at Pinterest
Discover 2,700+ job opportunities in fashion today on BoF Careers. Amiyra Perkins, senior lead of creative strategy at Pinterest, began her career in fashion by …
Shiseido’s Announces New Growth Strategy, Sees Fiscal Year Profits Fall
The beauty company reported on Friday that full-year sales grew by 5.7 percent for the fiscal year ended Dec. 31, to approximately 1.07 trillion yen, …
Rethinking Luxury’s Distribution Strategy | BoF
The performance of the luxury segment over recent times has been outstanding, with one season after another characterised by soaring demand and impressive bottom-line outcomes. …