Swarovski came into 2025 sparkling. Its jewellery business grew 9 percent year on year in 2024, with particularly strong results coming from the US and …
Tag
Showing: 1 - 20 of 55 RESULTS
Strategy
China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal
Proya Cosmetics Co.’s gleaming headquarters in Hangzhou, in Zhejiang province, is just steps downhill from the offices of Alibaba’s wildly successful fintech arm. “We bought …
Shiseido Cuts 2025 Forecast, Announces New 2030 Strategy and Leadership
Shiseido is shaking up its leadership as it works to get its brands back on track. Japan’s largest beauty conglomerate announced the departures of six …
How Mining the Archives Became Fashion’s Go-To Strategy
When the British handbag maker Mulberry re-released the Roxanne in September, customers were just as eager to buy the handbag as they were two decades …
Resale Sites Try a New Strategy: Sell Less Stuff
Since its inception, online resale has been about the art of the hunt. For the last decade, shoppers on sites like The RealReal, Poshmark or …
H&M Makes London Fashion Week Return as it Aims to Deliver on Revamp Strategy
On Thursday evening, H&M returned to London Fashion Week with a buzzy outdoor runway presentation at the city’s 180 Strand venue – staged in a …
Eli Lilly Rolls Out Its GLP-1 Strategy Worldwide
Eli Lilly has established itself as the market leader in obesity drugs in Europe, Asia and the Middle East and expects to replicate its US …
NSW has a new fashion sector strategy – but a sustainable industry needs a federally legislated response
The New South Wales government recently announced the launch of the NSW Fashion Sector Strategy, 2025–28. The strategy, developed in partnership with the Australian Fashion …
Trinny London Hires New CMO, Revamps Branding Strategy
Trinny London has appointed a new executive, The Business of Beauty can confirm. Michelle Marks, a former global director of digital brands at Charlotte Tilbury, …
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking
While the Swiss luxury watch industry is recognised for its centuries-old craftsmanship, the industry faces significant headwinds amid fluctuating demand and changing consumer preferences. The …
How Homme Plissé Fits Into Issey Miyake’s New Menswear Strategy
Issey Miyake’s fastest-growing label, Homme Plissé, is staging a fashion presentation and exhibition tonight here at Pitti Uomo as part of a shakeup to the …
Luxury Has a Fake News Problem. Is Silence the Right Strategy?
Luxury has a fake news problem. Since early April, social media has been awash with a flood of viral TikTok videos pushing the notion that …
Exclusive: Inside Adidas’ Running Strategy
Adidas’ new supershoe is already off to the races. Two of the first three men across the finish line at the annual Boston Marathon this …
Nike Adds New Strategy Head to Aid Company Turnaround
Nike Inc. has appointed a new top strategy executive as its leadership team tries to turn things around at the world’s largest sportswear company. Jennifer …
Nike’s Top Strategy, Communications Officers Exit in Shakeup
Nike Inc.’s top strategy and communications executives are leaving the company, adding to the list of senior leadership changes under chief executive officer Elliott Hill. …
Will Gucci’s Demna Strategy Work?
Dear BoF Community, My initial reaction when I learnt that Demna would be appointed artistic director of Gucci was one of surprise. Although Demna’s name …
Kering Names General Secretary, Strategy Chief
French luxury group Kering has appointed a new secretary general and head of strategy as part of an effort to strengthen its executive team after …
Emma Corrin’s sheer strategy for the ‘Nosferatu’ Press Tour
After their Berlin premiere this week, Emma Corrin graced the red carpet for the ‘Nosferatu’ premiere at the Odeon Luxe Leicester Square, keeping their “free …
Case Study | The Strategy That Brought Adidas Back From the Brink
In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy
The objective of this white paper is to equip the international fashion, luxury and beauty industries with strategic insight on executing effective TikTok strategies. From …