Prettier people are making a pretty penny. Employees who are easy on the eyes earn an eye-popping $20,000 more than their less-fetching colleagues, according to …
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Case Study | The Playbook for Succeeding in China’s New Reality
For evidence of Crocs’ popularity in China, look no further than the brand’s online moniker 洞门, or Dong Men. Meaning cave entrance, it’s an affectionate …
Case Study | The Complete Guide to Communicating Value to Shoppers
Before each purchase, an internal negotiation takes place in every shopper’s head: How much do I really want this, and is it worth the cost? …
Case Study | How to Get Fashion Collaborations Right
When H&M partnered with Karl Lagerfeld on a limited collection in 2004, the pairing of a fast-fashion retailer with the type of luxury designer the …
Case Study | The Essential Brand Marketing Guide
Today’s brands need to be more than just a label on a sweater or a logo on a shopping bag. It’s in part a reflection …
Case Study | The Strategy That Brought Adidas Back From the Brink
In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
Case Study | How to Create the Perfect E-Commerce Site
A brand’s website needs to perform one of retail’s most delicate balancing acts. Ideally, it should tell a brand’s story and simultaneously maximise e-commerce revenue …
Brie Larson and Aja Naomi King: A Fashion Study in Contrast for ‘Lessons In Chemistry’
When Brie Larson and Aja Naomi King stepped onto the red carpet for the SAG-AFTRA Foundation Conversations event in Los Angeles, they brought their fashion …
Case Study | How Brands Can Balance DTC and Wholesale
The notion that there are wholesale brands and direct-to-consumer brands is dying. Just look at Glossier, one of the defining DTC start-ups of the last …
Case Study | Building an Effective Loyalty Programme
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 …
Banned Chinese Cotton Found in 19% of Products, Study Shows
Traces of banned Chinese cotton were found in 19 percent of a sample of merchandise selling at US and global retailers in the past year, …
Case Study | How to Create Cultural Moments on Any Budget
It was the ad heard round the world. In the early days of January 2024, Calvin Klein launched its Spring campaign with a video starring …
Case Study | How to Turn Data Into Meaningful Customer Connections
Artificial intelligence could be the most powerful business tool in decades. But without the right data, it’s useless. Similarly, brands are confronting a new reality …
Case Study | The Art and Science of Retail Store Success
Five years ago, Brian Bolke set up shop in Hudson Yards â then a newly built development with offices and a glittering mall on Manhattanâs …
French bulldogs’ head shape makes sleeping difficult, study finds | Dogs
A recent study out of Hungary reveals that flat-faced dogs – such as French bulldogs, the most popular breed in the US – have difficulty …
Case Study | Fashion’s New Rules For Sports Marketing
When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes. …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
Nearly 50 news websites are ‘AI-generated’, a study says. Would I be able to tell? | Artificial intelligence (AI)
Breaking news from celebritiesdeaths.com: the president is dead. At least that’s what the highly reliable website informed its readers last month, under the no-nonsense headline …
How to Avoid Another Rana Plaza | Case Study
A decade ago, the fashion industry was rocked by one of the worst industrial disasters on record, when Rana Plaza, a factory complex in an …
The Complete Guide to Managing Markdowns | Case Study
As a kid in the 1990s, Trisha Okubo remembers shopping at Gap and Banana Republic in her local mall. But those mall visits didn’t mean …