In October 2022, Adidas found itself staring down an unprecedented crisis when it terminated its Yeezy sneaker partnership, a highly profitable business segment which at …
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Case Study | How to Create the Perfect E-Commerce Site
A brand’s website needs to perform one of retail’s most delicate balancing acts. Ideally, it should tell a brand’s story and simultaneously maximise e-commerce revenue …
Brie Larson and Aja Naomi King: A Fashion Study in Contrast for ‘Lessons In Chemistry’
When Brie Larson and Aja Naomi King stepped onto the red carpet for the SAG-AFTRA Foundation Conversations event in Los Angeles, they brought their fashion …
Case Study | How Brands Can Balance DTC and Wholesale
The notion that there are wholesale brands and direct-to-consumer brands is dying. Just look at Glossier, one of the defining DTC start-ups of the last …
Case Study | Building an Effective Loyalty Programme
Ulta Beauty’s loyalty programme is practically synonymous with the retailer’s success. Today, 96 percent of the company’s sales run through the programme, which has 43.3 …
Banned Chinese Cotton Found in 19% of Products, Study Shows
Traces of banned Chinese cotton were found in 19 percent of a sample of merchandise selling at US and global retailers in the past year, …
Case Study | How to Create Cultural Moments on Any Budget
It was the ad heard round the world. In the early days of January 2024, Calvin Klein launched its Spring campaign with a video starring …
Case Study | How to Turn Data Into Meaningful Customer Connections
Artificial intelligence could be the most powerful business tool in decades. But without the right data, it’s useless. Similarly, brands are confronting a new reality …
Case Study | The Art and Science of Retail Store Success
Five years ago, Brian Bolke set up shop in Hudson Yards â then a newly built development with offices and a glittering mall on Manhattanâs …
French bulldogs’ head shape makes sleeping difficult, study finds | Dogs
A recent study out of Hungary reveals that flat-faced dogs – such as French bulldogs, the most popular breed in the US – have difficulty …
Case Study | Fashion’s New Rules For Sports Marketing
When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes. …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
Nearly 50 news websites are ‘AI-generated’, a study says. Would I be able to tell? | Artificial intelligence (AI)
Breaking news from celebritiesdeaths.com: the president is dead. At least that’s what the highly reliable website informed its readers last month, under the no-nonsense headline …
How to Avoid Another Rana Plaza | Case Study
A decade ago, the fashion industry was rocked by one of the worst industrial disasters on record, when Rana Plaza, a factory complex in an …
The Complete Guide to Managing Markdowns | Case Study
As a kid in the 1990s, Trisha Okubo remembers shopping at Gap and Banana Republic in her local mall. But those mall visits didn’t mean …
Inside Beauty’s Biggest Disruptor | Case Study
In 2004, the idea of selling $1 lipstick on the internet was radical. But months after its founding, E.l.f. was transforming the way consumers thought …
How to Build a Profitable DTC Brand | Case Study
In 2010, the fledgling direct-to-consumer T-shirt brand Marine Layer opened a pop-up shop in San Francisco’s Marina District. It was supposed to be a two-week …
How to Take the Friction Out of Commerce | Case Study
Fashion and beauty retailers don’t face an easy road ahead. For a variety of reasons, they are having to work harder than ever to close …
How to Build an Independent Beauty Brand | Case Study
Independent beauty brands in recent times have figured out what has eluded resource-rich conglomerates for years: how to not only sell to consumers, but also …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …