Artificial intelligence could be the most powerful business tool in decades. But without the right data, it’s useless. Similarly, brands are confronting a new reality …
Study
Case Study | The Art and Science of Retail Store Success
Five years ago, Brian Bolke set up shop in Hudson Yards â then a newly built development with offices and a glittering mall on Manhattanâs …
French bulldogs’ head shape makes sleeping difficult, study finds | Dogs
A recent study out of Hungary reveals that flat-faced dogs – such as French bulldogs, the most popular breed in the US – have difficulty …
Case Study | Fashion’s New Rules For Sports Marketing
When the Paris Olympic and Paralympic Games kick off in July 2024, the millions of global fans watching will see far more than just athletes. …
The Complete Playbook for Generative AI in Fashion | Case Study
In 2018, an artist named Robbie Barrat conceived an entire fashion collection in the style of Balenciaga using artificial intelligence. Barrat had to train his …
Nearly 50 news websites are ‘AI-generated’, a study says. Would I be able to tell? | Artificial intelligence (AI)
Breaking news from celebritiesdeaths.com: the president is dead. At least that’s what the highly reliable website informed its readers last month, under the no-nonsense headline …
How to Avoid Another Rana Plaza | Case Study
A decade ago, the fashion industry was rocked by one of the worst industrial disasters on record, when Rana Plaza, a factory complex in an …
The Complete Guide to Managing Markdowns | Case Study
As a kid in the 1990s, Trisha Okubo remembers shopping at Gap and Banana Republic in her local mall. But those mall visits didn’t mean …
Inside Beauty’s Biggest Disruptor | Case Study
In 2004, the idea of selling $1 lipstick on the internet was radical. But months after its founding, E.l.f. was transforming the way consumers thought …
How to Build a Profitable DTC Brand | Case Study
In 2010, the fledgling direct-to-consumer T-shirt brand Marine Layer opened a pop-up shop in San Francisco’s Marina District. It was supposed to be a two-week …
How to Take the Friction Out of Commerce | Case Study
Fashion and beauty retailers don’t face an easy road ahead. For a variety of reasons, they are having to work harder than ever to close …
How to Build an Independent Beauty Brand | Case Study
Independent beauty brands in recent times have figured out what has eluded resource-rich conglomerates for years: how to not only sell to consumers, but also …
Building a DTC Challenger Brand | Download the Case Study
For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, …
Hair-Straightening Products Linked With Uterine Cancer Risk, Study Finds
Hair-straightening products may significantly increase the risk of developing uterine cancer among those who use them frequently, a large study published on Monday suggests. “We …
Can On Set a New Pace for Sportswear? | Case Study
In just over a decade, On evolved from a little-known Swiss footwear start-up, endorsed by a small but passionate community of runners and outdoor enthusiasts …
Wearing This Color Makes People Trust You More, Study Says
Trust is one of the most essential building blocks to any type of relationship. Inviting someone new into your life or making a long-term commitment …
A moment that changed me: I fled the Gaza blockade to study – but my freedom came at a cost | Life and style
In 2017, I applied, in secret, for a scholarship to a university in Turkey. Even when I was accepted, I didn’t tell my parents for …
Case Study: Decoding Gucci’s Merchandising Success
At the start of the Marco Bizzarri and Alessandro Michele era at Gucci in 2015, industry analysts wondered if the brand would break from the …
Case Study: Inside Moncler’s ‘Genius’ Strategy
Moncler is a modern luxury success story. Its Chairman, Chief Executive and main shareholder Remo Ruffini bought the near-bankrupt heritage skiwear label in 2003, transforming …
Case Study: How Dior Plugged Into Digital China
China’s reputation as a land of superlatives precedes it. At this stage in its development, few would argue that what is now the world’s largest …