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How to Franchise a Restaurant: 23 Tips for Success

Do you want to know how to franchise a restaurant? If you’re looking to expand your restaurant business, franchising may be the right move for you. Franchising can offer many advantages over traditional expansion methods, such as owning multiple restaurants under a single roof. However, there are a few things you need to do in …

The Secrets to Kering’s Fashion Success

In July 2013, fresh off a major corporate rebranding, Kering made a big strategic bet: focus on the luxury segment. Almost a decade later, that bet has largely paid off. Flagship brand Gucci delivered the most dramatic turnaround in the history of the industry, while stablemates Saint Laurent, Balenciaga and Bottega Veneta have surged ahead. …

The Secrets to Sustained Success on TikTok

To subscribe to the BoF Podcast, please follow this link. Background: TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform, they’re still figuring out what strategies work best to effectively engage creators like …

Case Study: Decoding Gucci’s Merchandising Success

At the start of the Marco Bizzarri and Alessandro Michele era at Gucci in 2015, industry analysts wondered if the brand would break from the aesthetic of the ultra-sexy Tom Ford Gucci era, which had been continued by Ford’s successors long after he had left the business in 2004. But the brand’s new leaders recognised …

How Puma Became a Rare Wholesale Success Story

For much of the last decade, Puma was in limbo, too small to compete with Nike and Adidas, too big to fend off new, niche rivals. Its signature product was a pair of casual suede sneakers — neither fashion-forward nor athletic. But the German activewear brand may have finally found its place in the market. …

Professional Clothing: How to Dress for Success

Today we want to talk about how to dress for success. Professional Clothing: How to Dress for Success. When it comes to dressing for success, professional clothing is key. Dressing in a way that makes you feel confident and puts your best foot forward can help you stand out in a sea of business people. …