For much of their relationship, it was Hudgens who had the name and face recognition. Butler, on the other hand, was best known for two things: his role on The Carrie Diaries and for being Vanessa Hudgens’s boyfriend. Okay, he was really best known for one thing and let’s just say it was not his …
Do you want to know how to franchise a restaurant? If you’re looking to expand your restaurant business, franchising may be the right move for you. Franchising can offer many advantages over traditional expansion methods, such as owning multiple restaurants under a single roof. However, there are a few things you need to do in …
To subscribe to the BoF Podcast, please follow this link. In June 2021, online marketplace Etsy announced plans to acquire Depop for $1.6 billion. The move was yet another sign of growing interest in the burgeoning fashion resale market, which according to BoF Insights, is now worth $130 billion globally. Chief executive Maria Raga describes …
In July 2013, fresh off a major corporate rebranding, Kering made a big strategic bet: focus on the luxury segment. Almost a decade later, that bet has largely paid off. Flagship brand Gucci delivered the most dramatic turnaround in the history of the industry, while stablemates Saint Laurent, Balenciaga and Bottega Veneta have surged ahead. …
It is, quite literally, the trillion dollar question: how did TikTok go from a niche social network for lip-syncing teens to the most popular app in the western world, threatening to knock Facebook off its perch entirely, in just a few short years? There are no end of possible answers, and TikTok owes its phenomenal …
When Adeju Thompson, founder of the Nigerian label Lagos Space Programme, was looking for inspiration for their next collection, they landed on a Yoruba phrase: Aṣọ Lànkí, Kí Ató Ki Ènìyàn, which translates to “we greet [a] dress before we greet its wearer.” This collection’s cotton fabrics in striking shades of blue and gender-bending silhouettes …
To subscribe to the BoF Podcast, please follow this link. Background: TikTok has become one of the world’s largest and buzziest social media platforms, with over a billion active monthly users. But while fashion brands are eager to experiment with the platform, they’re still figuring out what strategies work best to effectively engage creators like …
At the start of the Marco Bizzarri and Alessandro Michele era at Gucci in 2015, industry analysts wondered if the brand would break from the aesthetic of the ultra-sexy Tom Ford Gucci era, which had been continued by Ford’s successors long after he had left the business in 2004. But the brand’s new leaders recognised …
Amazon shoppers in Britain can now add high-fashion purchases, such as a four-figure Peter Dundas evening gown or a Christopher Kane slingback heel, to their digital shopping baskets. The world’s largest online retailer has launched its Luxury Stores at Amazon division in the UK, France, Germany, Italy and Spain, having opened a US version in …
For much of the last decade, Puma was in limbo, too small to compete with Nike and Adidas, too big to fend off new, niche rivals. Its signature product was a pair of casual suede sneakers — neither fashion-forward nor athletic. But the German activewear brand may have finally found its place in the market. …
Today we want to talk about how to dress for success. Professional Clothing: How to Dress for Success. When it comes to dressing for success, professional clothing is key. Dressing in a way that makes you feel confident and puts your best foot forward can help you stand out in a sea of business people. …