NEW YORK, United States — Zara checked all the right boxes for the premiere of its new beauty line last month: 20 shades of lip …
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How Global Brands Tap India’s $130 Billion Wedding Market
This summer’s marriage between Anant Ambani, the son of Asia’s richest man Mukesh Ambani, and Radhika Merchant put the global spotlight on Indian weddings like …
Worldview: How Accessories Brands Tap China’s Qixi Festival
🇨🇳 Accessories brands refine marketing strategies for China’s Qixi Festival. This year’s Qixi Festival, a traditional holiday celebrating romantic love which fell on Aug. 10, …
Tycoon Birla to Tap Indiaâs Love for Gold With Jewellery Venture
Billionaire Kumar Mangalam Birla plans to start selling gold jewellery in the worldâs second-biggest bullion market by July as his conglomerate diversifies into new areas …
BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels
If recent announcements from airlines are anything to go by, the global travel and tourism sector is set for a bumper 2023. That’s good news …
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Mohita Aggarwal is planning on wearing a combination of local and international brands for this year’s Diwali season. The 38-year-old homemaker from the northern city …
Celebrities tap into secondhand clothes trend by selling on pre-loved sites | Vintage fashion
Would you buy a pair of Christian Dior trainers previously worn by Lily Allen? What about a playsuit sported by Olivia Rodrigo or cropped jeans …