Topshop is to return to the high street via other retailers’ stores, its owner Asos has announced as it played down the impact of rapidly …
Billie’s new campaign wants you to smell armpits on the street
Stop and smell the…armpits? Personal care brand Billie is asking New Yorkers to make a pit stop when they see their posters for a scratch-and-sniff …
China Says US Should Revoke Unilateral Tariffs, Denies Talks
China demanded that the US revoke all unilateral tariffs and denied there were talks on reaching a trade deal, maintaining a defiant stance despite President …
Kerry Washington Finds Her Golden Hour in Ulla Johnson
Kerry Washington stepped out for the Shadow Force screening at The London Hotel in LA, and let’s just say—this look had me at “gold metallic.” …
Modest Swimwear Styles I Can’t Live Without
I’ll never forget that sick feeling in my stomach, standing at the edge of the beach in my swimsuit that just didn’t fit right, arms …
Kourtney Kardashian: Printed Top and Skirt
photo posted by Kourtney Kardashian on instagram Kourtney Kardashian shared some pictures on instagram wearing vintage S/S 2000 Jean Paul Gaultier Skirt Set ($2,024.00). The …
Mytheresa Finalises YNAP Acquisition | BoF
Mytheresa on Thursday announced the completion of its deal to acquire Yoox Net-a-Porter, making the German e-tailer the sole shareholder of its former rival. The …
The Best 6 Inch Shorts Look Good on Every Thigh… We Mean Guy
Products are curated by Style Girlfriend editors. Purchases through our links may earn us an affiliate commission. Tired of the “How short is too short” …
Florence Pugh Wore Francesco Murano To The ‘Thunderbolts*’ London Photocall
Following Tuesday night’s Thunderbolts* premiere, Florence Pugh was back in action for the London photocall at The Corinthia Hotel this afternoon—and it was another bold …
Asos Confident on Growth Amid Tariff Uncertainty
British online fashion retailer Asos is well-placed to cope with the fallout from US tariffs, it said on Thursday, and while it was too early …
A Blooming Collaboration in Full Romantic Flair
Just in time for your spring wardrobe refresh, H&M has teamed up with Magda Butrym for a dreamy collaboration that’s as romantic as it is …
Major David Bailey Exhibition to Open in Spain
The work of legendary English photographer David Bailey will get a major exhibition in Spain this summer at Inditex chairperson Marta Ortega Perez’s MOP Foundation. …
How to Get Beauty PR Right in Africa
In 2013, the remit clients gave to Bola Balogun, the founder of Nigeria-based PR agency Glam Brand Networks, was usually small. “[Brands] were just doing …
Exclusive: Inside Adidas’ Running Strategy
Adidas’ new supershoe is already off to the races. Two of the first three men across the finish line at the annual Boston Marathon this …
Acne Studios Names Brune Buonomano CMO
Acne Studios has named Brune Buonomano chief marketing officer, effective May 5. She succeeds Isabella Burley, who announced her departure from the Swedish fashion label …
How to Style a Maxiskirt Without Playing It Safe
Want to know how to style a maxiskirt without looking like you’re nostalgic for festival season or stuck in a boho-chic Pinterest board from yesteryear? …
Internal bra surgery lifts boobs
No bra? No problem. A new breast surgery trend dubbed the “internal bra” can supposedly keep the girls lifted without a bra on. The technique …
I Tried Gwyneth Paltrow’s Favorite Mouth Tape for a Week
As for the tape: It didn’t move all night, and I’m honestly a little shocked that I got used to it after just one night. …
Louis Vuitton Raises Price on Popular US Bag Following New Trump Tariffs
Louis Vuitton has increased the price of one of its most popular handbags in the US after the implementation of 10 percent tariffs on goods …
10 Best Hair Masks for Hair Growth, Tested and Reviewed 2025
“I like to apply three to four pumps of this mask to my hair. Not only does it keep my ends soft and prevent them …