The Kering-owned brand’s next presentation, scheduled for May 21, will feature Spring/Summer 2023 womenswear and menswear, according to a company representative. Its last collection was shown in Paris just over one month ago.
Balenciaga is the latest Kering label to target New York, where Alexander McQueen staged its Autumn/Winter 2022 show in March. Elsewhere in the US, LVMH-owned brands Dior and Louis Vuitton are slated to host shows in California in May. While luxury brands spent years focused on growing their businesses in China, attention on the American market increased as sales soared during the pandemic.
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From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.
