Heading into the summer months, clients are looking to go lighter and brighter, which means blonding services are among the most requested appointments in the salon. As these services increase, learn the latest ways to cut down on damage to deliver impeccable results every time,
There is a big misconception that the rise of damage from color halts once you leave the chair. The truth is after blonding services hair is increasingly compromised for up to two weeks following the use of a lightener. This is due to the alkaline state the hair is in following these services. The best way to save time behind the chair and repair weak bonds during a blonding service? Redken Shades EQ Bonder Inside!
Shades EQ Bonder Inside — What It Is:
Shades EQ has always been a beloved range for colorists all over the globe and with the new Shades EQ Bonder Inside, stylists are now about to tone and repair in a single step. This innovative formula requires no mixing, additives, or bump in the developer — with built-in bonding, it strengthens and protects more than the leading bonding additive** for a stronger hair fiber.*
How It Works:
With a pre-dosed bonder inside the liquid acidic demi-permanent formula, Shades EQ Bonder Inside is an all-in-one toner + bonder that delivers the same beautiful results as the original Shades EQ formula, but now with added strength and protection for sensitized hair. Formulated with Triple Acid Complex consisting of Citric Acid, Taurine and Erythorbic Acid, the acidic pH + Bonding Actives balance the pH of the hair post-lightening to reduce residual alkalinity, which helps repair weak bonds.
Who It’s For:
While Shades EQ Bonder Inside is ideal following blonding services such as highlights or balayage, this formula can be used on a wide range of clients to refresh and neutralize shades, add global color, or simply for shine and condition. An easy add-on, this can be added when performing root touch-ups, or prior to cutting and styling.
Why You’ll Love It:
Although Shades EQ has always been a stylist-favorite formula, new Shades EQ Bonder Inside is haircolor that hair loves. In addition to creating impeccable color, this ultra-conditioning formula improves curl definition, delivers intense shine, healthy-looking and feeling hair, and creates long-lasting color results. This season, don’t just color, repair!
*versus without Shades EQ Bonder Inside
**Flash Lift + competitor additive & Shades EQ Gloss + competitor additive vs. Flash Lift Bonder Inside & Shades EQ Bonder Inside
