The 2022 campaign embodies everything we know and love about the iconic brand
The 2022 campaign embodies everything we know and love about the iconic brand
CHANEL reveals their newest collection of eyewear in a campaign that highlights the timeless elegance of the fashion House. Black and white portraits by photographer Karim Sadli feature models Rianne Van Rompaey, Blesnya Minher and Pan Haowen in a series that accentuates clean lines and sophisticated purity.
The eyewear is offered in a variety of styles—sunglasses to optical, square to rectangle, classic to retro—ensuring a design to suit every face. Play into your dramatic side with wide temples and an oversized double C, or embody a more vintage feel with aviator frames.
Thin metal frames adorn an optical pair with a 1960’s flair, while delicately curved sunglasses play with the masculine and feminine. A standout of the collection comes in the form of an emblematic metal chain, intertwined with leader and embellished with charms that bear symbols of the House: the camellia, pearl, small heart, double C and CHANEL letters. The removable jeweled chain mimics that of a necklace, adding style and pointing to the versatility of the eyewear as statement accessories.
