Hailey Bieber is always one to steal the spotlight on a red carpet. And at tonight’s 2022 Grammy Awards, all eyes were on her and husband Justin Bieber. But it wasn’t just their cute PDA or Justin’s Crocs that have us obsessed—though yes, of course we love both—but Hailey’s new-ish dark hair.
The model has slowly been returning back to her natural brown from years of being bright blonde, and this is the darkest her brunette has appeared yet—it’s a stunning cappuccino shade, complete with a few light caramel babylights.
Hairstylist Bryce Scarlett swept her hair into a soft, low braid to complement both the shade and her simple Saint Laurent Dress. “I was inspired by the elegant simplicity of the silk column gown to compliment it with a soft clean braid,” he says. (That shine you’re seeing is courtesy of Fekkai’s Brilliant Gloss Multi-Tasking Perfecting Creme, by the way.)
Hailey Bieber was an early adopter of the expensive brunette trend, which we saw tons of celebs—from Gigi Hadid to Karlie Kloss—embrace over the winter. “Expensive brunette is all about giving deeper hair energy, dimension, and detail,” says celebrity hairstylist Tom Smith, European creative director for Evo Hair. “In the celebrity world, it’s often ‘the bolder the better,’ hence why so many celebrities are blonde or choose obviously artificial shades for their own hair or use wigs. Now that a brunette can look equally as ‘expensive’ and ‘designed’ as brighter or bolder shades, it makes sense that many celebrities are interested in the deeper tones.”
If you’re interested in trying out expensive brunette, Smith says, it’s important to use some specific language at the salon: “The key element to discuss with your hairstylist is that you don’t want one flat color all over. Expensive brunette is all about depth and dimension, and so you and your colorist should agree on the deepest shade and the lightest shade you want to see in your hair and then allow the colorist to place shades between in a way they see fit to enhance your hair cut.”
