We’ve all been looking forward to spending more time in the sunshine this spring and summer, but while being outdoors is pleasant for the senses, being exposed to excess UV rays can wreak havoc on strands. In order to easily combat the effects of sun, heat and environmental damage, clients should pay attention to the effects these factors have on the pH of hair and utilize products to balance it. Enter: Redken Acidic Bonding Concentrate Intensive Treatment.
NEW! Acidic Bonding Concentrate Intensive Treatment
Adding to the positive impact the Acidic Bonding Concentrate range has on color-treated and damaged hair, Redken has just released Acidic Bonding Concentrate Intensive Treatment. With use of this pre-shampoo treatment in combination with the existing range, hair can be transformed in just one use with 14x Smoother***, 2x Stronger***, and 90 percent more conditioned*** results.
What It Is & How It Works:
A rinse off formula that can be used both in the salon and at home, this pre-shampoo treatment is a concentrated dose of bonding and repair for strands inside and out. When applied to hair, the formula attaches to weakened bonds in the hair fiber, strengthening areas that have been exposed to damage from heat, color, or environmental elements.
From rebuilding weak bonds on color-treated hair to infusing moisture for curls and coils and maintaining the health of textured hair, with use of Acidic Bonding Concentrate Intensive Treatment the health and integrity of the hair fiber will be strengthened while elasticity and bounce will be increased.
What The Experts Are Saying:
With inspiration everywhere and multiple new trends each season, clients are looking for the healthiest ways to transform their hair and Acidic Bonding Concentrate ensures this instantly. “With all the new color and styling products on the market today, stylists and clients can create incredibly beautiful looks, but all that processing and styling can take a toll on hair health – leading to breakage, dryness and brittle texture,” said Redken Brand Ambassador and top colorist, Matt Rez. “For my clients that need a hair rescue quickly – I love to use the new Acidic Bonding Concentrate Intensive Treatment for a high-powered, lightning speed boost that conditions and strengthens the hair while make it look silky and healthy.”
In addition to keeping up with the trends, stylists love Acidic Bonding Concentrate Intensive Treatment for its ability to create limitless creative possibilities behind the chair. “I love being able to create bold colors on my clients and use tools to give them trending looks, but it’s crucial that we have the right products in our salons to keep the hair feeling and looking healthy after processing,” said Redken Brand Ambassador Adrienne Dara. “The new Acidic Bonding Concentrate Intensive Treatment is my go-to for reviving hair that is overprocessed or in need of a refreshing jumpstart – giving strands more strength and conditioning shine.”
The Takeaways:
- Utilize Acidic Bonding Concentrate Intensive Treatment in the salon or at home.
- The addition of this pre-treatment strengthens the hair fiber and prepares it for the full benefits of the Acidic Bonding Concentrate Shampoo and Conditioner.
- Use of the Acidic Bonding Concentrate system leads to 14x Smoother***, 2x Stronger***, and 90 percent more conditioned*** results.
- This treatment can be used on all hair types and textures.
- Acidic Bonding Concentrate Intensive Treatment balances hair pH and provides intensive strength repair, inside and out***
*Based on 2020 edition of Kline’s Salon Hair Care Global Series, among brands selling shampoos, conditioners, hair color, hair styling and hair texturizing products
**With continued use of Acidic Bonding Concentrate Intensive Treatment, Shampoo, & Conditioner
***System of Acidic Bonding Concentrate Intensive Treatment, Shampoo, & Conditioner vs. non-conditioning shampoo.
