New knitwear campaign blends color with craft to promote the luxury brand’s latest woven offerings in Fall/Winter Collection
New knitwear campaign blends color with craft to promote the luxury brand’s latest woven offerings in Fall/Winter Collection
For yet another winter season, Missoni is doing what Missoni does best: finely crafted, striking knitwear. In the Italian brand’s new campaign, intricately woven bands of color thread the past and present to bring traditional silhouettes to the modern dresser. In cool toned hues and geometric prints, the collections’ photos narrate the tale of the brand’s timeless creations, down to every zig-zagged, knitted detail.
The Cardigan, a humble Missoni essential, is a classic wardrobe must-have, and this season’s iteration is breathing new life with added volume and pristine artisanship. Embroidered with crystals, the reimagined bathrobe is a similarly crafted woven staple, blurring the lines between public and private expression of the wearer with its undeniable notes of glamor.
As always, Missoni knitwear harmonizes across all occasions, from blazers to dresses and trousers to sweaters. In luxurious visions of skillful construction, a glowing sheen reflects off sequined womenswear, while simple dark tones depict the mens.
It’s a stunning season for Missoni, so make sure to catch a glimpse. The FW22 Collection is available now to shop online.
