The eco-conscious Australian label celebrates its 90th anniversary, its AW22 collection and the design of an exclusive Australian team uniform for the Commonwealth Games.
Ninety years ago today, RM Williams crafted their first elastic-sided leather boots — an action that created the butterfly effect of a legacy: one rich in a passion for people, advocacy for comfort and most importantly, the preservation of iconic outback dressing. Having since built an empire from its modest beginnings in the South Australian bush, RM Williams has become unwavering in their approach to apparel and accessories, staying true to its origins while demonstrating a pure passion for innovation and people-first fashion.
Marking their special anniversary, the label launch a limited edition capsule of boots, belts, apparel and lifestyle items, retaining traditional Australian spirit within the capacity of the modern day. Crafted in Australia in collaboration with Good Earth Cotton, the pieces are washed in classic grey, navy and khaki hues — a homage to the first ever pieces that catapulted RM Williams to their noteworthy status. Featuring their iconic Craftsmen, Lady Yearling boots and Jerrawa belts, the pieces of the collection are completed with 90th-anniversary trims and emblazoned with a commemorative plaque making for an archival piece of history that marks the progression of an Australian legend.
As if that were not enough, RM Williams looks towards the AW22 season with a refreshed perspective, using their brand new campaign to capture adventure and exploration, the campaign showcases the pieces on a road of rural expeditions — demonstrating the beauty of their designs in a candid light. For its first chapter, “For The Riders”, the campaign shoots a family as they slip into their boots to take them on a journey of discovery — the destination alluringly unknown. Followed by “For The Fathers” and “For The Weekenders”, RM Williams seamlessly digs into its versatility — showing its customers that one and all are welcome.
In light of this reflection, RM Williams were trusted to design the uniforms for the Australian team at the Commonwealth Games — an honour that speaks volumes to the steadfast ethos of the label. Taking on their signature earthy tones and traditional cuts, the uniform is a visceral love letter to the Australian culture, a tribute that is available to all to own and wear with pride.
To find out more and to shop the collections, head to rmwilliams.com now.
