The fund, Collab SOS, will invest in companies working to develop more sustainable materials, ingredients, energy and supply chains at the Series A and B level. McCartney announced the initiative on her brand’s Instagram Saturday.
Existing investments include mushroom-based leather alternative manufacturer, Bolt Threads, and AligKnit, a company making yarn from kelp.
The move comes amid growing investment interest in materials and technologies that could reduce the fashion industry’s environmental impact.
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Why Big Brands Are Investing in Sustainability Startups
Companies including Ralph Lauren, Lululemon, H&M Group, Kering and Chanel have poured money into innovations that could reduce the industry’s environmental impact.