The jewellery label unveils its brand new collection through a series of polaroids.
Inspired by the melting pot of New York and the myriad of people who inhabit the city, Anna Sheffield looks at her new jewellery collection with a reimagined perspective. Much like the city, jewellery has the power to be adapted and personalised to each individual’s expression — no two people, whether living in the same city or wearing the same ring, are the same.
Taking the ingenuity of Andy Warhol’s polaroids and placing them at the helm of her new campaign, Anna Sheffield produces a series of images lensed by Samantha Casolari that celebrate the community and individuality of NYC’s creative scene, all sporting her jewellery in their own unique way.
From the Native American model and artist Madrona Redhawk and co-founder of Milk Makeup, George Greville, to tattoo artist Michelle Tarantelli, Sheffield showcases friends, creatives and roommates alike in a new light that encompasses her brand in a touching and inspiring light.
For more information, head to annasheffield.com now…
