Dove Cameron and Jordan Alexander set the tone in Savage X Fenty’s latest Lounge campaign.
Dove Cameron and Jordan Alexander set the tone in Savage X Fenty’s latest Lounge campaign.
Rihanna shared, “At the core, Savage X Fenty is about feeling sexy and confident. The Lounge collection is giving all of that with a chill, laidback twist. I wanted to bring comfort and realness to everyday pieces that can be styled in whatever way lets you do you.”
Available to shop on September 8th, Rihanna’s famed lingerie line Savage X Fenty is set to expand their collection with the introduction of Lounge, an exclusive assortment of elevated basics with relaxed silhouettes. Designed with a YOUniversal approach to select styles, fit and self-expression, the highly-versatile line features cuffed joggers, seamed and crop hoodies, baby pocket tees, hooded onesies, and rib slips, tank, shorts and leggings sets – made to be dressed up or down, taken out in the streets, or worn at home on repeat.
The Savage X Fenty Lounge campaign features two new brand ambassadors showcasing how you can take these fits from the sofa to the streets. Known for her breakout role in the Gossip Girl reboot, Jordan Alexander sets the tone with confidence wearing this new assortment. She will also be featured in future brand campaigns across multiple product categories, including lingerie. ‘Breakfast’ singer, Emmy-winning actress, and advocate Dove Cameron is wearing a range of comfy lounge looks showcasing her duality and personal style. Models Simi, Cole, Shi, and Jjanga, are also featured in the campaign.
Inspired by a fresh and fun take on vintage workwear, the Savage X Fenty Lounge Xssentials collection features soft fabrics and effortless silhouettes designed with clever hints of gusset detailing (Cuffed Joggers) and raw hems (Seamed and Shoulder Drop Crop Hoodies). As part of the new line, the Rib Xssentials and Hooded Onesie offerings are an extension of pieces that customers already love, with a comfier look and feel.
