Even by nepo baby standards, fascination with Hailey Bieber is impossibly high, especially when it comes to her beauty routine.

It’s Hailey who had the world googling “what is glazed skin?” when she launched her Rhode line in 2022, while her Met Gala glazed donut nails, developed by manicurist Zola Ganzorigt, promptly went viral. However, while she loves styling her hair in different ways—see her Veronica Lake moment in December—Mrs. Bieber has kept her ashy blonde color and long length consistent for the last few years, with the exception of a few lowlights here and there.

Still, not even celebrities are immune from the allure of a “new year, new you” chop, as Hailey Bieber proved when she debuted a chin-grazing bob on Instagram over the weekend. “Oops,” the model captioned an image of herself posing in her walk-in, wearing a leather University of Miami bomber jacket. 

Bobs have been en vogue for years now—and clearly aren’t going anywhere in 2023. As stylist Syd Hayes told British Vogue, there’s increased fascination with “an extremely classic Vidal Sassoon bob” among his clients at the moment: “A sharp shape, that’s striking–less about the layers and more about straight lines and angles.” And if you’re not sure whether you’re ready to take the plunge and shed your lengths? 

Instagram: @haileybieber

Instagram/@haileybieber

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