Ruba Abu-Nimah, Tiffany & Co.’s executive creative director has departed the jeweller, BoF has learned. The designer joined the brand as a jewellery outsider in March 2021, reporting to Alexandre Arnault, executive vice president of product and communications, following LVMH’s takeover in January.
Her departure was first reported by Women’s Wear Daily.
The American jeweller has made headlines in the last few years with its bold marketing campaigns — from its “Not your mother’s Tiffany” posters, to tapping Jay-Z and Beyonce to pose with a rarely seen “Tiffany blue” Basquiat painting. This week, Tiffany unveiled an AirForce 1 shoe made in collaboration with Nike that received mixed reactions online.
Abu-Nimah formerly served as Elle US’s first woman creative director, after years working in the beauty space at Shiseido and Bobbi Brown.
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Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.
