Daniel Lee Furthers His Creative Expression at Burberry

The London-based luxury label launches their latest campaign.

In October, Burberry announced the appointment of Daniel Lee to Chief Creative Officer of the historic London-based fashion house. This news followed Lee’s departure from Bottega Veneta where he revolutionized the brand for a new generation.

Now, after showing his first collection for Burberry at London Fashion Week in February, Lee is continuing his creative expression with the luxury label in their latest campaign. Shot by Tyrone Lebon, the campaign features Georgia May Jagger, Son Heung-Min, and Sophie Ahmad. Accompanying the imagery is the evolved Burberry logo, as seen in the first release of the brand campaign.

See the campaign below.