Lopez was first interested in the brand while on her much-photographed honeymoon in Italy last summer. “I love Italy—the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful
cuts, flattering fits and intricate designs,” said Lopez in a press release. “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”
Intimissimi
A commercial for the partnership was directed by none other than Italian-American cinema royalty Gia Coppola, alongside photography by Chris Colls. In one gorgeous shot, Lopez appears to leaf through a book of poetry, but if you zoom in you’ll see it’s actually the track list from her latest album. 10/10, no notes.
If you need a primer on how to say the brand’s name, allow Lopez to guide you through it:
