Image courtesy of parade.com
Well, it’s about time. Fashion industry tongues are wagging, and it has been reported that the Victoria’s Secret fashion show is returning.
The Victoria Secret’s fashion has been on hiatus for four years. However, according to Page Six, a 2022 earnings call revealed that the fashion show is coming back, but in a very different way.
“We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” revealed Victoria Secret’s CEO Timothy Johnson. “As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle. This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. We’re excited to share more later this year.”
The new version of the Victoria’s Secret show will double down on the brand’s commitment to championing women’s voices and unique perspectives. Hmm, interesting!!
I hope this means we still see sexy models in Victoria’s Secret Angel wings. Maybe not?
Image courtesy of people.com
Looks like another one for Martha
2023 brings more celebrity collaborations. This time around we have Martha Stewart collaborating with footwear giant, Skechers.
The spring 2023 collection, named “A Day in the Life of Martha,” will contain Skechers’ popular slip-ins, slides, and sandals, as well as Martha Stewart’s iconic stamp. This spring 2023 collaboration will be Stewart’s second association with Skechers, appearing in the brand’s spring 2022 campaigns and commercials with Snoop Dog.
“Millions of Martha’s fans adore and purchase her collections—and pairing her iconic designs with our demanded comfort technologies is an offering that we know women will want to wear,” said Michael Greenberg, president of Skechers, as reported in fashionnetwork.com. “Our partnership with Martha continues to grow, and the launch of this new collection is an exciting time for our brand and the perfect match.”
“I’ve loved personalizing my first collection with Skechers. It’s full of fantastic comfort features, carefully crafted designs, and casual elegance for working, staying active and entertaining,” said Stewart. “This collection is a wonderful way for women to enjoy the shoes that help me feel and do my best, every day of the year and we’ve built on some of my favorites like Skechers Hands Free Slip-ins and Go Walk.”
Martha Stewart joins a growing list of celebrities and fashion industry professionals who have collaborated with Skechers in recent years—Amanda Kloots, Checha, Brooke Burke, and most recently Diane von Furstenberg.
Image courtesy of thebusinessjournals.com
Christian Siriano and HSN
Christian Siriano recently announced his ready-to-wear launch with livestream shopping platform HSN. Siriano will serve as creative director of C. Wonder by Christian and will be the face of the brand.
The 25-piece collection will feature dresses, pants, jackets, jumpsuits and more designed with both classic and feminine touches inspired by pop-culture inspiration, bold colors, and one-of-a-kind prints. C. Wonder by Christian will be sold exclusively at HSN.
“The fashion and retail industries are always evolving, which is why I’m so excited to partner with HSN for C. Wonder by Christian Siriano,” said Siriano, as reported in fashionnetwork.com. “They really know how to bring the brands and their stories to life in creative ways, which is a huge reason why I’m partnering with them today. For decades, HSN has given their customers a fabulous shopping experience and I’m excited to continue that tradition.”
“Women already have enough to worry about without having to add whether the outfit she’s picked out to conquer her day is going to fit. That’s why we love collaborating with Christian Siriano, because he knows exactly how to design a guilt-free luxury collection that reinvents everyday dressing for the modern woman,” said Bridget Love, GMM & VP fashion, accessories, jewelry, and beauty, HSN.
“For over 40 years, inclusivity has long been part of HSN’s DNA. Being the exclusive launch partner for C. Wonder by Christian Siriano is the newest chapter in our continued commitment to inclusive sizing for all women.”
C. Wonder by Christian will be produced by Xcel Brands in New York City. The brand is now available on HSN.
—William S. Gooch
