Paris-based label Casablanca has appointed former Stella McCartney chief Frederick Lukoff its new CEO. Lukoff will work alongside founder and creative director Charaf Tajer to ignite a new phase of growth at the brand.
The move comes as the company secures a “significant investment,” the company said in a statement on Monday. Casablanca plans to open a new flagship store in Paris, expand its product assortment, boost its digital capabilities and strengthen in its supply chain.
Lukoff spent more than a decade at the helm of British label Stella McCartney, prior to which he held senior positions at Courrèges, Paco Rabanne and Lanvin.
”The brand universe that Charaf has created for Casablanca is highly compelling, impressive by its breadth and depth, and I absolutely love its positivity,” Lukoff said in a statement.
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