UV Exposure, heat styling, hard water, and indoor heating — are just a couple of the everyday environmental factors that can lead to damaged hair. Everything from everyday habits to how many times a year we color our hair contributes to the stress that is placed on our strands. When hair becomes continually stressed, that’s when we see damage and breakage begin. While there isn’t the ability to reverse that damage, there are a few ways to treat it moving forward. To begin, concentrate on cutting down on bad habits and switch to strengthening hair products.
How to cut down on the damage that causes hair breakage
Everything from the air we breathe to the water we shower with can cause hair breakage. This is because external environmental factors weaken the bonds within your hair, which causes stress on your strands and eventually takes a toll on your cuticle layer — where you notice it. Instead of skipping your next color appointment or tossing your blow-dryer, learn how to cut down on damage with a few key stylers.
Practice consistency
While many products can visibly show results in as little as one use (we see you Acidic Bonding Concentrate) it is best to focus on changing your habits to create consistent routines and products that will cut down current damage while also safeguarding against future damage.
- Turn down the heat — with water in the shower and the temperature settings on your hot tools.
- Add a soft water filter to your shower to filter our minerals and buildup
- Always apply a heat protectant before styling
- Comb hair gently, working from the ends to the roots to avoid breakage
- Chat with your stylist about the latest color options like Redken Color Gels Oils to rejuvenate your strands or Redken Shades EQ Bonder Inside to rebuild strands from the inside out.
Add a pre-shampoo treatment
Hair care usually starts with a shampoo, but in this case, a pre-shampoo treatment is where you should begin. Redken Acidic Bonding Concentrate Intensive Treatment can be added to damp hair before shampooing and left on for 5 minutes. Within this time it transforms your hair thanks to the pH-balanced formula with Citric Acid, and after a single use you’ll notice 14X Smoother,* 2X Stronger* and 90% More Conditioned* results.
Find a system that works together
Adding a single product with proven results is a great step to take, but using an entire system that was designed to work together is key. Redken Acidic Bonding Concentrate Intensive Treatment, Shampoo, Conditioner, and Leave-In is a dedicated range that provides remarkable results. When used as a system, you’ll notice 56% less breakage*, 88% less visible split ends** and 14X Smoother,* 2X Stronger* and 90% More Conditioned* hair.
How it works:
The system uses citric acid alongside the Redken Bonding Care Complex to strengthen and repair the hair from the inside out. In addition to this, it is formulated to provide intense conditioning, and color fade protection for all hair types whether damaged or over-processed.
Start by applying Redken Acidic Bonding Concentrate Intensive Treatment to damp hair and leaving in for 5 minutes before rinsing. Then wash and condition with Redken Acidic Bonding Concentrate Shampoo and Conditioner. Then, gently towel-dry hair and apply Redken Acidic Bonding Concentrate Leave-In to damp strands and style as usual.
*When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo (L’Oreal Product Test: Date: August 7, 2020)
** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (L’Oreal Product Test :Date: August 6, 2020)
***When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (L’Oreal Product Test :Date: July 30th, 2020)
