Who better to model Savage x Fenty’s latest launch than Rihanna herself?
On July 14, Rihanna—who is currently pregnant with her second child—shared a flirty new campaign video for her lingerie label’s new line of sheer intimates. In the clip, Rihanna rocks pin-straight hair with long long bangs while wearing the brand’s Sheer X Demi Spacer Bra in red pink with a matching thong, stilettos, and gold jewelry.
“Sheer x 💗,” Rihanna captioned the video on her Instagram, which you can watch here. Later in the clip, the 35-year-old singer switches into a navy robe before flinging a pair of the stretchy underwear at the camera. Cheeky!
Rihanna has been rocking Savage x Fenty throughout her second pregnancy—even paying homage to her sheer Dior moment from 2022 in her brand’s version of the mesh slip dress back in May. Earlier in her pregnancy, she modeled Savage x Fenty’s limited-edition Flocked Logo Bundle in her Flocked Logo Bralette, Savage x Boxers, and a pair of sky-high Giuseppe Zanotti heels.
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The “Diamonds” singer already shares one son, RZA Athelston Mayers, with her partner A$AP Rocky, though fans are beginning to question their relationship status. Don’t panic! Fans believe the pair might be married after Rocky gave a shoutout to his “wife” during the 2023 Cannes Lions Festival on June 21. “I’d like to dedicate this song to my beautiful wife in the motherfucking building,” the rapper announced, per Page Six. As far as the public was concerned, the couple wasn’t even engaged at the time!
Considering the pair didn’t reveal their first child’s name until a year after RZA was born, a secret elopement would be perfectly on brand. And if there’s one thing Rihanna has mastered—you know, aside from literally everything—it’s branding.
