If you’ve already brushed up on the latest summer color trends, now is the time to follow up with a curated care routine. With many opting to go lighter and brighter or adding a new tone, it’s ideal to swap out winter products in favor of a lineup that will help hair color last. During the summer months, the sun and heat damage can take a toll on tone — so whether your client has undergone a total transformation or simplified their routine, make sure they’re ready to care for their new color this summer.
The Problem: UV Damage
The Solution: Care Sun Shield
During the summer months, applying UV protection for your skin is essential, so why wouldn’t you do the same for your hair? While the sun can darken your skin, it can lighten and discolor your hair, which is why UV protection is key. Exposure to sun can lead to premature fading as well as unwanted brassiness or yellowing. Get ahead of dull tones and dry hair by adding the Care Sun Shield range to your routine. With a Shampoo, Conditioner and protective Oil, this line will take care of your locks from shampoo to style.
The Problem: Heat Damage
The Solution: Care Color Brillianz
Whether hair is feeling dry from the summer weather or the increase in heat styling, set your style up for success with a nourishing range dedicated to enhancing your best shade. Around this time of year, lifestyle and hair habits change, which can cause your color to suffer. The easiest way to combat this and ensure a flawless style is by making sure hair is properly moisturized. Enter: Keune Care Color Brillianz range. This line includes Care Color Brillianz Shampoo & Conditioner, Care Color Brillianz Conditioning Spray, and Care Color Brillianz Mask and is formulated specifically for color-treated hair. Regular use will add shine, boost moisture and protect against sun damage.
The Problem: Unwanted Tones
The Solution: Care Silver Savior
With extra time spent under the sun, in pools or at the beach, your hair color can easily suffer. Exposed to these environmental factors, tone can fade leaving you with unwanted warmth or a lackluster appearance. To counteract this, using a system that includes color enhancers is key. Care Silver Savior Shampoo and Conditioner is formulated with violet pigments to revitalize blonde, silver and highlighted hair by cancelling unwanted tones. You’ll be left with effortlessly cool, shiny, and nourished strands.
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